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1	Digital Economic Transformations Post Covid-19 Pandemic	ABS-11
ANALYSIS OF THE USE OF E-MONEY, MONEY SUPPLY, AND GROSS DOMESTIC PRODUCT ON INTEREST RATE Rini Setyowati, Diana Zuhroh, Sri Werdiningsih, Suprapti, Listyowati University Of Merdeka Malang Abstract This study aims to examine the effect of a direct relationship between the use of e-money and the circulation of money on interest rates, as well as an indirect effect, namely through the intervening variable gross domestic product. This research method uses a statistical model of path analysis. The sample in this study uses secondary data, which comes from the website of Bank Indonesia (BI), and the Central Bureau of Statistics (BPS) since the regulation on electronic money as a means of transaction was officially issued by Bank Indonesia in May 2009-March 2023. The test results, it shows that e-money and money supply each have a significant positive effect on gross domestic product. Gross domestic product has a significant negative effect on interest rates. E-money and money supply have a significant negative effect on interest rates, both directly and indirectly through the intervening variable gross domestic product. The higher the number of e-money uses, and the circulation of money, the greater the gross domestic product, and the lower the interest rate. he results of this study are expected to provide benefits as a prediction of the Indonesian economy in the future, as a result of the issuance of electronic payment instruments. So for the regulators, they can set the right interest rate policy to be able to maintain stable economic conditions. Keywords: E-money , Money Supply, Gross Domestic Bruto, Interest Rate Share Link | Plain Format | Corresponding Author (Rini Setyowati)

2	Digital Economic Transformations Post Covid-19 Pandemic	ABS-33
NEXUS EMPOWERMENT IS INFLUENCED BY HUMAN CAPITAL SOCIAL CAPITAL AND GENERATION Z THROUGH SOCIAL MEDIA OF MADURA STARTUP COMPANIES Moh. Amir Furqon- Lilik Kustiani- Fajar Supanto Universitas Merdeka Malang Abstract Purpose - This article is related to empowerment influenced by Human Capital, Social Capital and Generation Z through Social Media in Start Up Companies in Madura. Design/Methodology/Approach - The research was conducted on new or existing business actors using internet-based technology or social media in Madura (Bangkalan, Sampang Pamekasan and Sumenep). By using multiple regression correlated analysis with data obtained using AMOS. Findings - The results show that there is a significant influence that Human Capital, Social Capital and Generation Z have a significant effect on Empowerment both directly and indirectly through Social Media as intervening, especially in Madura, East Java. Practical Implications - There is a change in business patterns from a manual or traditional system to a modern or contemporary business based on an online/internet system in Madura. This business pattern can be the same as what is happening in other regions nationally where all business sectors are now changing with modern concepts so that they can increase income and as part of strategy to face global business competition. Originality - observation were made by involving business actors, especially Generation Z which has an impact on empowerment. Keywords: Empowerment, Human Capital, Social Capital, Generation Z, Social Media, SMEs Startup. Share Link | Plain Format | Corresponding Author (Mohammad Amir Furqon)

3	Digital Economic Transformations Post Covid-19 Pandemic	ABS-42
Improved Shipping Company Performance Created by Digital Business Transformation and Corporate Culture Hadiansyah, Grahita Chandrarin, Bambang Supriadi University of Merdeka Malang Abstract The pace of digital business transformation is accelerating- digital transformation cannot be a one-time activity, so organizations must develop a continuous development mentality and culture of adapting services and systems faster and more frequently by incorporating new technologies and practices to meet customer expectations. The study aimed to analyze the effect of digital transformation on cultural transformation on the performance of shipping companies, with job satisfaction as a mediating factor. Data analysis in this study is SEM analysis with the AMOS (Analysis of Moment Structure) program. Respondents in this study were all employees who handled ship arrival and departure permits at 39 shipping companies in South Kalimantan, totalling 367 people. Based on the Slovin formula, the number of samples used was 191. The results show that digital business transformation and corporate culture transformation can improve the quality, quantity and reliability of shipping company performance with job satisfaction as a mediating factor. The results of research on the performance of shipping companies that are influenced by digital business transformation and corporate culture transformation can broaden and deepen the development of the digital government readiness assessment theory of change applied in both developing and developed countries as a measuring tool for the economy of countries, companies. Keywords: Shipping Company Performance, Digital Business Transformation, Corporate Culture Share Link | Plain Format | Corresponding Author (Bambang Supriadi)

4	Digital Economic Transformations Post Covid-19 Pandemic	ABS-46
The Influence of Marketing Mix 7Ps, Health Consciousness, and Social Media on Consumers^ Purchase Intention at HEYTEA Physical Stores Wenwen Li, Surachai Traiwannakij Institute of Science Innovation and Culture Rajamangala University of Technology Krungthep, Thailand Abstract In recent years, the Chinese-style modern tea shop business has prevailed in China, and its secret of success, especially in consumer behavior and business innovation, deserves further study. Nowadays, two prevailing societal trends may affect the Chinese-style modern tea shop business, including social media and health consciousness. Social media have revolutionalized how people communicate and share information and interests and changed how marketers and consumers communicate. Health-related issues have become a heated topic after the COVID-19 pandemic, and consumers tend to become careful in buying food and beverages. The research domain is HEYTEA, the No.1 brand in the market and famous for its marketing strategies and innovation. This study analyzes the influence of identified factors on consumers^ purchase intention at HEYTEA physical stores, focusing on the influence of health consciousness and social media. Purchase intention refers to the behavioral intention of a consumer to buy a particular product. This study distributes self-completion online questionnaires to whom live in the 12 selected cities in China. Data obtained are analyzed by using SPSS. The findings indicate that demographic factors, marketing mix 7Ps, health consciousness, and social media affect consumers^ purchase intention towards HEYTEA^s drinks at its physical stores. The results also suggest that people with higher health consciousness buy healthier beverages. Keywords: Health Consciousness, Social Media, marketing mix 7Ps, Purchase Intention, HEYTEA Share Link | Plain Format | Corresponding Author (Irwan Yulianto)

5	Digital Economic Transformations Post Covid-19 Pandemic	ABS-72
Development of an e-Mudharabah Website Using the System Usability Scale (SUS) Method Mardiana Andarwati, Galandaru Swalaganata, Fandi Yulian Pamuji, Nofrian Deny Hendrawan Information Systems Study Program, Merdeka University Malang, Malang, Indonesia Abstract At present there is no definite data regarding the number of MSMEs that utilize the mudharabah scheme from both the East Java Cooperative Office and BPS because the provision of mudharabah services is the right of MSMEs to provide capital, which is mostly provided by Islamic banks. However, the problems faced by MSME business actors are limited access to capital, mastery of information technology, and marketing. Islamic banks can provide support to customers in running their business by financing mudharabah schemes and avoiding business practices that are considered unlawful in Islam. So it is necessary to develop an e-Mudharabah website-based system using the Waterfall method and the System Usability Scale (SUS) testing method to measure the usability of a system from users. This study aims to make it easier for business actors (MSMEs) to easily obtain capital financing schemes from all lines through the e-Mudharabah website. The results of research on the e-Mudharabah website using the System Usability Scale (SUS) testing method obtained the results of respondents from investors, consultants and MSME actors where the average conversion result was obtained with a result of 81,125 with the description ^Excellent^ with a B value scale where the conversion results were applied the System Usability Scale (SUS) method. in this study has been accepted in accordance with the criteria for applying the System Usability Scale (SUS) method. Keywords: Website, e-Mudharabah, UMKM, Waterfall Method, System Usability Scale Share Link | Plain Format | Corresponding Author (Fandi Yulian Pamuji)

6	Digital Economic Transformations Post Covid-19 Pandemic	ABS-76
Influence of VIVO Mobile Brand Sponsorship of Sports Events on Consumer Purchase Intention Please YinQi Zhang- Daranee Pimchangthong Institute of Science Innovation and Culture Rajamangala University of Technology Krungthep Thailand Abstract Effective sports sponsorship necessitates consideration of multiple factors. Previous scholars have primarily focused on the brand assets of sponsors and the enhancement of reputation that sponsoring brings to businesses. There has been limited exploration from the perspective of sports events themselves in terms of brand assets and the direct impact of these assets on sponsor audience purchase intention. The purposes of this research were to analyze the influences of VIVO mobile brand sponsorship including brand assets, brand fit, and audience engagement of sports events on consumer purchase intention. The research framework laid on the Stimulus-Organism-Response model. The sample size was 400 audiences who attended the 22nd FIFA World Cup held in Guangzhou, China. Statistics used to analyze data were descriptive statistics including Frequency, Percentage, Mean, and Standard Deviation- and inferential statistics including Independent Samples t-test, One-way ANOVA, LSD, Simple Linear Regression and Multiple Linear Regression at the statistical significance level of 0.05. The results found that most of the respondents were male, married, age 25-35 years old, educational level high school or vocation school, monthly income 5,000 - 10,000 yuan, and company employee. The hypotheses results found that age and occupation affects consumer purchase intention. Event brand assets including including event brand image and event brand awareness has positive relation with consumer purchase intention with multiple correlation (R) = .566. The ability to predict the analytical equation is 31.70 %. Brand fit, and Audience engagement influenced to consumer purchase intention with correlation (R) = 0.485 and 0.469 accordingly. KEY WORDS: Brand Assets, Brand Fit, Audience Engagement, Purchase Intention, and Sports Sponsorship Keywords: Sports Event Brand Assets, Brand Fit, Audience Participation, Purchase Share Link | Plain Format | Corresponding Author (Yinqi Zhang)

7	Digital Economic Transformations Post Covid-19 Pandemic	ABS-91
The Role of Organizational Innovation as a Mediator in the Influence of Human Resource Management Practices on Organizational Performance in Manufacturing Companies in East Java M. C. Sina Setyadi, Ambar Woro Hastuti University of Merdeka Malang, Indonesia Abstract This study aims to analyze the influence of human resource management practices on organizational innovation, analyze the influence of human resource management practices on organizational performance, analyze the influence of organizational innovation on organizational performance, and analyze the influence of human resource management practices on organizational performance through organizational innovation. The sample in this study involved 140 respondents. The sampling technique used in this research was simple random sampling. The analysis technique employed descriptive analysis and Structural Equation Modeling (SEM). The results of the analysis indicate that human resource management practices have an influence on organizational innovation. Human resource management practices have an influence on organizational performance. Organizational innovation has an influence on organizational performance. Organizational innovation serves as a mediator in the influence of human resource management practices on organizational performance. Implementing effective human resource management practices and promoting a culture of innovation within the organization can be an effective strategy to enhance organizational performance. In a competitive business environment, the engagement of high-quality human resources and the ability to innovate are key factors in achieving competitive advantage and sustainable growth. Keywords: Human Resource Management Practices, Organizational Innovation, Organizational Performance. Share Link | Plain Format | Corresponding Author (Asta Rizkyatur)

8	Digital Economic Transformations Post Covid-19 Pandemic	ABS-97
THE ROLE OF CORPORATE GOVERNANCE IN BANKING PERFORMANCE: HIGHLIGHTED DURING THE COVID PANDEMIC (Evidence In Indonesian Bank) Didit Suryoadi, Grahita Chandrarin, Maxion Sumtaxy University of Merdeka Malang Abstract The study aims to analyze the impact of Board Size, Number of Non-Executive Directors on Board, and Size of Audit Committee on Return on Assets (ROA) and Tobin^s Q on banks listed on the Indonesian Stock Exchange between 2019 and 2022. The research method used is descriptive statistical analysis and regression test on a sample of 11 banking companies in Indonesia. The data used included relevant variables such as Board size, Non-Executive Director composition, Audit Committee size, ROA, and Tobin^s Q. The results of the analysis show that Board Size has a significant influence on ROA. However, Board Size had no significant influence on Tobin^s Q. Furthermore, the number of non-executive directors on board also proved to have a significant influence on ROA. However, the Number of Non-Executive Directors on Board did not have a significant influence on Tobin^s Q. In addition, the Size of Audit Committee also proved to have a significant influence on ROA and Tobin^s Q. The larger size of the Audit Committee provides more effective supervision, better risk management, and transparency in financial reporting, which has a positive impact on the company^s financial performance and market assessment. These findings have important implications that other factors, such as business strategies, risk management policies, or broader external factors, may more influence the company^s performance. Keywords: Board Size, Number of Non-Executive Directors on Board, Size of Audit Committee, Return on Assets, Tobin^s Q, Bank, Indonesia Stock Exchange Share Link | Plain Format | Corresponding Author (Marentita Jelita)

9	Digital Economic Transformations Post Covid-19 Pandemic	ABS-107
Perceived Ease of Use and Perceived Usefulness of Intentions to Use Digital Banks and the Role of Trust as a Mediation Variable Misbahul Anwar (a*), Widji Astuti (a), Pudjo Sugito (a) a. Doctoral Study Program in Economics, Merdeka University Malang Jl. Dieng Grand Canal No. 59 Malang, 65146 * misbahulanwar[at]yahoo.com Abstract This research aims to analyze the tendency of banking customers to use digital banking services using the Technology Acceptance Model (TAM) theoretical approach by including the trust variable as a mediator in the relationship between perceived ease of use and perceived usefulness of using digital banking services on intentions to use digital banking services and the research location, in the Special Region of Yogyakarta. This research^s type and source of data is quantitative data with primary data. The data collection technique in this research uses a survey method by distributing questionnaires. By using the Structural Equation Model (SEM) analysis tool and using sample data of 208 respondents, the findings are that the perception of ease of using digital banking services has a significant influence on trust in these services for users, the perception of the usefulness of using digital banking services does not have a significant influence on trust. Digital banking services, user trust in digital banking services has a significant effect on intention to use digital banking services, perceived ease of use digital banking services has no significant effect on intention to use digital banking services, perceived usefulness of digital banking services has a significant effect on intention to use digital banking services, trust in digital banking services mediates the influence of perceived ease of using digital banking services on intention to use digital banking services and trust in digital banking services does not mediate the influence of perceived usefulness of digital banking services on intention to use digital banking services. Keywords: Perceived Ease of Use, Perceived Usefulness, Trust, Intention to Use, Digital Bank Share Link | Plain Format | Corresponding Author (Misbahul Anwar)

10	Economic Disruption in the 4.0 Industrial Revolution Era	ABS-2
Stablecoins for Transferring Value in the Cryptocurrency Market Peerapat Wattanasin, Tanpat Kraiwanit, Pongsakorn Limna Faculty of Economics, Rangsit University, Thailand Abstract Stablecoins have emerged as a promising solution in the volatile cryptocurrency market, offering stability and reliability for preserving and transferring value. This study explores the factors that make stablecoins an optimal choice for holding and transferring value within the cryptocurrency market. A quantitative research approach was adopted, utilising questionnaires as the data collection method. The study sample comprised 714 participants, selected conveniently through purposive sampling. Descriptive and inferential statistics were employed to analyse the collected data. Descriptive statistics, including frequencies and percentages, were used to summarise the demographic characteristics of the participants. Inferential statistics, such as chi-square tests and logistic regression, were utilised to explore associations and predict the outcome variable based on the predictor variables. Logistic regression analysis was conducted to examine the relationship between predictor variables (gender, age, education, income, place of residence, and focus on factors) and the outcome variable. The findings revealed that the attractiveness of stablecoins for holding or transferring value within the cryptocurrency market in Thailand is influenced by gender, education, income, and place of residence. These findings offer valuable insights into the demographic characteristics and factors that impact the participants^ perceptions. Keywords: Stablecoin- Holding- Transferring- Value- Cryptocurrency Market Share Link | Plain Format | Corresponding Author (Peerapat Wattanasin)

11	Economic Disruption in the 4.0 Industrial Revolution Era	ABS-31
The Role of E-Satisfaction in Mediating Relationship Marketing (RM) on Banking E-customer loyalty Fadma Yulianti1*, Widji Astuti2, Maxion Suntaky3 1. Doctoral Program of Economic, University of Merdeka Malang 2. Post Graduate Program, University of Merdeka Malang 3. Post Graduate Program, University of Merdeka Malang Abstract The research objective is to analyze the relationship between RM and e-customer loyalty which is mediated by e-customer satisfaction in the banking industry in Banjarmasin. The increasingly rapid challenges of the banking world require organizations to improve their efforts to provide world-class services in order to attract and retain loyal customers. RM is the key answer to retaining loyal customers. The research was conducted in Banjarmasin with a population of all conventional government bank customers with a sample of 200 using a simple random sampling technique. Data was obtained from interviews with customers using a questionnaire distributed via Google Form, and data analysis techniques using SEM AMOS 24 The research results prove that RM which consists of trust, commitment, communication and conflict handling has a positive and significant effect on e-customer loyalty through e-customer satisfaction. This means that to further increase customer satisfaction and in the end they will be loyal, the repair company must be able to maintain good relationships by providing a good level of trust, commitment, communication and being able to resolve conflicts that occur. Keywords: trust, commitment, communication, conflict handling, relationship marketing (RM), banking industry Share Link | Plain Format | Corresponding Author (Fadma Yulianti)

12	Economic Disruption in the 4.0 Industrial Revolution Era	ABS-32
THE INFLUENCE OF ENTERPRISE RISK MANAGEMENT, CORPORATE SOCIAL RESPONSIBILITY, COST OF CAPITAL, AND FIRM SIZE ON FIRM VALUE Rofiqah Wahdah- Anwar Sanusi- Prihat Assih 1Doctoral Program of Economic University of Merdeka Malang 2Post Graduate Program University of Merdeka Malang 3Post Graduate Program University of Merdeka Malang Abstract The implementation of Enterprise Risk Management (ERM) and CSR is currently receiving great attention, because it is an indicator for the company^s sustainability in the future. This research aims to examine the influence of ERM, CSR, Cost of Capital (CoC) and firm size on firm value in manufacturing sector companies in Indonesia. The research sample includes 56 manufacturing companies listed on the Indonesia Stock Exchange that publish annual reports and complete financial reports, with an observation period from 2016 to 2019. Firm value is proxied by the Tobins^q (TQ) value. CoC is calculated using the Weigted Average Cost of Capital (WACC), CSR is measured based on the disclosure index of each company, and the firm size LnTotal Assets. Data were analyzed using panel data regression using Eviews 12. The research results show that ERM and CSR have a significant positive effect on firm value. This means that the better the company^s implementation of ERM and CSR implementation, the greater the company^s value. This research also found a significant negative effect of firm size on firm value. However, this research cannot prove the effect of capital costs on firm value. Keywords: firm value, enterprise risk management, corporate social responsibility, cost of capital, firm size Share Link | Plain Format | Corresponding Author (Rofiqah Wahdah)

13	Economic Disruption in the 4.0 Industrial Revolution Era	ABS-68
THE BEHAVIOR OF MAIN REGIONAL INDUSTRIES IN THE CIRCULAR ECONOMY TRANSITION Ahmad Herlyasa Sosro Pratama*, Andik Pratama*, Hervina Triana Sari* *University of Merdeka Malang, Indonesia Abstract Economic linearity finds a saturation point where the condition of resources begins to be limited when compared to the amount that must be exploited to meet human needs. The transition from a linear economy to a circular economy requires systemic changes. The Circular Economy that is applied at the regional level must be prepared with holistic planning considering that almost all stakeholders contribute to changes in economic behavior. Through a case study, this research aims to examine the roadmap process that involves stakeholders from local government, industry, and academia in the aim of strengthening the circular economy and identifying five principles of resource sustainability in their implementation in the industrial world. Keywords: Economic Behavior, Circular Economy, Transition.is Sample Abstract Share Link | Plain Format | Corresponding Author (Ahmad Herlyasa Sosro Pratama)

14	Economic Disruption in the 4.0 Industrial Revolution Era	ABS-102
The Ease of Use of Applications and Quality of Service Towards Consumer Loyalty in Cargo Express Service Companies, Bekasi, Indonesia Andrian, Boge Triatmanto,Pudjo Sugito University of Merdeka Malang Abstract This study aims to determine the effect that can occur among The Ease of Use of Applications on Consumer Loyalty, Quality of Service on Consumer Loyalty, Ease of Use of Applications and Quality of Service on Consumer Loyalty. In this study, discusses the factors that can affect consumer loyalty and determines how much influence the ease of use of applications and service quality have on consumer loyalty. The sampling technique used in this study was purposive sampling. The data collection method used in this study uses questionnaires method with Google form media. The prerequisite test for the data obtained uses the data quality test and the classical assumption test. The data analysis techniques used in this study are validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, multiple regression analysis, statistical t test (partial), F test (simultaneous), and test the coefficient of determination (R square). The final results show that the two independent variables (The Ease of Use of Applications, Quality Service) is significantly affected the dependent variable (Consumer Loyalty). The study implies that 42.6% of consumer loyalty can be explained by service quality and the ease of use of applications. The value of the study is to find out how significant the ease of use of applications and service quality can affect consumer loyalty. Keywords: The ease of use of Applications, Service Quality, Consumer Loyalty Share Link | Plain Format | Corresponding Author (ANDRIAN ANDRIAN)

15	Economic Disruption in the 4.0 Industrial Revolution Era	ABS-103
Technology Adoption in Maintaining Auditor Careers in Indonesia Deny Nitalia Mindrawati 1 , Grahita Chandrarin 2 , Harianto Respati 3 Universitas Merdeka Malang Abstract The aim of this research is to examine the influence of inhibiting factors on the sustainability of auditors^ careers both directly and through the mediator of blockchain technology adoption. The originality of this study was developed from previous qualitative research. The population in this context is from all auditors in Indonesia, totaling 6,034 people. The sample size was determined using the Slovin formula and obtained 375 respondents. The instrument used in collecting this data was a closed questionnaire with a scale of strongly disagree to strongly agree. The data that has been collected is used as a basis for conducting validity and reliability tests. The analysis tool uses the least squares multiple linear regression direct influence test and the Moderated Regression Analysis (MRA) test. Research results: inhibiting factors directly have a negative and significant impact on auditors^ careers. On the other hand, if carrying out their duties is complemented by adopting blockchain technology, the inhibiting factors will actually be eliminated thereby strengthening security for the continuity of the auditors^ careers. Keywords: inhibiting factors, adoption of blockchain technology, sustainability of auditors^ careers. Share Link | Plain Format | Corresponding Author (DENY NITALIA MINDRAWATI)

16	Green Accounting	ABS-49
A Study of Chinese Middle-income Families^ Asset Allocation in the Post Covid-19 Era: Based on Kunming, Yunnan Jie Zhao, Surachai Traiwannakij Institute of Science Innovation and Culture Rajamangala University of Technology Krungthep Sathorn, 10120 Bangkok, Thailand Abstract The years-lasting Covid-19 pandemic had significant economic implications worldwide, prompting individuals and households to reassess their financial strategies. Understanding the asset allocation choices of middle-income families is crucial for assessing the overall economic recovery and identifying potential trends in post-pandemic financial behavior. In Kunming, the capital city of Yunnan Province, China, the present research explores the asset allocation patterns of Chinese middle-income families in the post-Covid-19 era. This study collected the questionnaire data of 500 middle-income families with an annual income of around 500,000 RMB in Kunming City, analyzed the family situation, family investment preference in five years, and the change of family investment structure after the outbreak of the epidemic, and predicted the allocation of middle-income families in the post Covid-19 era&#65292- and put forward targeted opinions and suggestions. This study can provide important reference opinions and suggestions for Chinese residents^ household asset allocation, help residents correctly allocate assets, improve asset efficiency and profitability, and benefit China^s financial market^s healthy operation and development. Keywords: The Post COVID-19 Era, Middle-income Families, Assert Allocation, Patterns, and Kunming Yunnan. Share Link | Plain Format | Corresponding Author (Irwan Yulianto)

17	Green Accounting	ABS-105
The Role of Financial Performance, Audit Quality and Corporate Social Responsibility on Firm Value Through Cost of Capital as Mediation Abd. Rohman Taufik(a*), Anwar Sanusi(b), Prihat Assih(c) a*) Faculty of Economics and Business Univercity PGRI Madiun, Indonesia b) Postgraduate Program Universitas Merdeka Malang Jl. Terusan Raya Dieng No. 59, Malang, 65146, Indonesia. c) Faculty of Economics and Business Universitas Merdeka Malang, Jl. Terusan Raya Dieng No. 62-64, Malang, 65146, Indonesia. Abstract This study aims to analyze and determine the impact of financial performance, audit quality, corporate social responsibility (CSR) on firm value through cost of capital as mediation. This type of quantitative research uses an explanatory approach and causality as many as 565 samples for 5 years in the ASEAN banking industry. The results of this study show that financial performance, audit quality and CSR affect the value of the company. Bankswith good financial performance, quality audits and good CSR distribution will be able to improve the company^s image. For this reason, banking companies must improve financial performance, improve audit quality and carry out responsibilities properly. Cost of capital becomes a mediating variable that strengthens the relationship of financial performance, audit quality and CSR to company value. For banks when their financial performance is good, checks are carried out with good audit quality, channeling social responsibility well will be a trigger for increasing company value and will indirectly reduce capital costs that must be incurred by the company Keywords: Financial Performance, Audit Quality, CSR, Firm Value, Cost of capital. Share Link | Plain Format | Corresponding Author (Abd Rohman Taufiq)

18	Green Management and Business	ABS-1
Strengthening Destination Safety Formation to Increase Tourist Loyalty After Large-Scale Social Restrictions During the COVID-19 Pandemic Bambang Supriadi, Ronald David Marcus, Mochammad Fauzie Said, Djuwitawati Ratnaningtyas University of Merdeka Malang, University of Merdeka Madiun Abstract Universitas of Merdeka MalangThis study aims to assess the impact of the strength of destination security formations on increasing Tourist Loyalty in East Java tourist destinations resulting from the large-scale social restrictions of the COVID-19 pandemic. The research sample consisted of 156 respondents- SEM-AMOS was used to analyze the effect of destination security formations on Tourist Loyalty. The study results show that increasing security formation (health and hygiene) in tourist destinations can encourage tourists to come back to visit- when tourists feel safe and protected while at tourist attractions, they tend to feel more comfortable and have more positive experiences at East Java tourism destinations. Regarding the level of health value for tourists while at the destination, they have a higher perception of the impact on tourist loyalty compared to cleanliness- attention to health from managers makes tourists have the intention to return to visit again, then by making tourist satisfaction a driving factor, will further create a relationship between Cleanliness & Health on tourist loyalty is getting stronger. Theoretically, this study contributes to the development of environmental theory from external aspects and practical contributions for managers of tourist destinations as a material for consideration of increasing tourist loyalty through strengthening the safety formation of destinations after the large-scale social restrictions of the COVID-19 pandemic. Keywords: Safety Formation Destination, tourist loyalty Share Link | Plain Format | Corresponding Author (Bambang Supriadi)

19	Green Management and Business	ABS-3
Multi-Industry Group SEM Analysis for the Roles of Managerial Accountants in a New and Sustainable Episode Kanitsorn Terdpaopong1* Nimnual Visedsun2 Phatnatcha Chotkunakitti3 1,2,3Faculty of Accountancy, Rangsit University, Pathumthani 12000 Thailand 1Email: kanitsorn[at]rsu.ac.th- 2Email: Nimnuan[at]rsu.ac.th- 3Email: phatnatcha.c[at]rsu.ac.th *Responding author Abstract In order to sustain accountants in a constantly changing economy and business context, changing the role of the accountant is a prerequisite. This study aims to investigate the roles and responsibilities of management accountants in Thailand in a new and sustainable episode that has been disrupted by internal and external factors. Specifically, the study aims to identify the key factors that drive the changing roles of managerial accountants to be more innovative and business-strategy-oriented. Secondary data was employed in this study via the posted questionnaire to accountants who work in three industry sectors, namely manufacturing, retail and wholesale, and services. Multi-group structural equation modelling (multi-group SEM) was administered from the data. A sample set of 182 was gathered and used in the study^s analysis. 45% of the sample were accountants who worked in manufacturing, 22% in retail and wholesale, and 33% in service companies. The study proposed a structural equation modelling approach to determine key factors-digital technology force, leadership, digital technology readiness, digital technology competency, and attitude-that influence the changing roles of managerial accountants. The study finds that the factors that influenced the changing roles of managerial accountants differ from sector to sector. The digital technology force was found to have a weak influence on the changing roles of accountants but moderately strong in retails and wholesales and services. While the attitude of the accountants themselves was found to be very strong to influence the changing roles, it was moderately strong for retail and wholesale and rather weak for the services sector. Other factors-leadership, digital technology readiness, and digital technology competency-were found to have a mediating effect. The study offers practical insights into sensing the factors that influence the changing roles of managerial accountants. There are some limitations that might be overcome in future research. New variables, such as new disruptions rather than digital technology, shall be investigated. Even with the same variables and the current proposed structural equation modelling, they need to be reinvestigated over time. The factors that were found to be strongly influenced in the current paper might, as time passes, not be as strong, and other factors that were found to be weakly influenced might change over time. This study contributes to the body of knowledge by offering novel insights into the changing professional role of management accountants in Thailand. In this study, structural equation modelling was employed to investigate how managerial accountants^ roles have changed in response to disruptive expansions. The multi-group SEM modelling assures us that different supports should be delivered to accommodate the needs of the sectors. Keywords: changing roles, managerial accountants, digital disruption, attitude, digital technology, sustainable Share Link | Plain Format | Corresponding Author (KANITSORN TERDPAOPONG)

20	Green Management and Business	ABS-5
Intellectual Capital and Company Performance with Innovation as Mediation Variables Retno Cahyaningati, Grahita Chandrarin, Harmono, Diyah Sukanti Cahyaningsih Universitas Merdeka Malang Abstract The purpose of this study was to analyze the influence between intellectual capital, innovation, and company performance on MSMEs in East Java - Indonesia. The proxy for each variable uses a Likert scale measurement by distributing questionnaires to MSME actors. The population in this study was 500 MSME business actors, while the research sample was 125 MSME actors, this sample was a returned questionnaire. The data analysis technique uses quantitative descriptive, using the PLS 3 software application. The results showed that intellectual capital has a significant effect on innovation and company performance, then innovation has a significant effect on company performance. Innovation also acts as a mediating relationship between intellectual capital and company performance. If the intellectual capital built by MSME business actors is more oriented towards innovation, namely the speed and quality of innovation, such as in making new and quality products, new services are also of high quality, and strategies for solving problems are also more precise than other companies, this increased innovation will later improve company performance. This research contributes to the implications of intellectual capital in the business world which can be carried out early on, in the sense that even though companies are on a micro scale, MSME business actors can manage intellectual capital well in creating company performance. Keywords: Intellectual Capital, Innovation, Company Performance, MSMEs Share Link | Plain Format | Corresponding Author (RETNO CAHYANINGATI)

21	Green Management and Business	ABS-8
The Factor Effect Customer Repurchase Intention Of Economic Hotel In Kunming Jinrui Hu, Pharatt Run Institute of Science Innovation and Culture Rajamangala University of Technology Krungthep Sathorn, 10120 Bangkok, Thailand Abstract This research is aimed to study the influence demographic, marketing mix 7Ps, and sustainability on customer repurchase intentions of economic hotel in Kunming. The researcher used the questionnaire as the research tool and collected the data 420 from samples of customers who have been stayed at economic hotel in Kunming. The data was analyzed using statistical techniques including T-test, One-Way ANOVA, and Multiple Linear regression analysis to test the influence of demographic, marketing mix 7Ps and sustainability on customer repurchase intentions. The first hypotheses tested, the results found that the difference of educational, occupation and income were significantly effect on different repurchase intention of economic hotel. For the second hypotheses tested, the results found that Physical evidence, Process, Price and people (staff) have significantly influence on customer repurchase intention. For the last hypotheses tested, the results also found that Efficiency, Planet, People (sustainability) have significantly influence on customer repurchase intention. By the results the demographic, marketing mix 7Ps and sustainability have influenced on customer repurchase intentions in the economic hotel industry. For the results of this research provided valuable insights for economic hotel, other stakeholders, and especially for the top managers can use this results to apply on their marketing strategies in order to increase customer repurchase intentions in Kunming or other provinces in China. Keywords: Repurchase Intention, Economic Hotel, Marketing Mix 7Ps, Sustainability. Share Link | Plain Format | Corresponding Author (Jinrui Hu)

22	Green Management and Business	ABS-9
The Influence of Green Tourism Differentiation and Green Marketing on Tourist Visit Decisions through Visit Interest in Paharangan Village Agrotourism, North Daha District, Kandangan City Ratu Cindya Mahyudin, Syarif Hidayatullah, Harianto Respati Universitas Merdeka Malang Abstract Indonesia as a country rich in natural potential and biodiversity, has a great opportunity to develop an environmentally friendly tourism sector. In the last two decades, there has been an increasing interest in tourism development with special interests including green tourism. This study aims to empirically test the effect of green tourism differentiation and green marketing on the decision to visit of tourists through interest in visiting. This analysis uses independent variables green tourism differentiation and green marketing. The dependent variable is visit decision. The intervening variable is visit interest. The sample of this research is tourists who are or have already visited Paharangan Village Agrotourism. Sampling was done by engineering method non probability sampling. Data collection was carried out by distributing questionnaires directly to respondents as many as 130 questionnaires. The research method uses Multiple Linear Regression Analysis and Path Analysis. The research results show that green tourism differentiation and green marketing significantly positively affect visit decision and visit interest of tourists, visit interest does not affect visit decision, and visit interest is not proven as an intervening variable between green tourism differentiation and green marketing on visiting decisions. Keywords: green tourism differentiation, green marketing, visit interest, visit decision Share Link | Plain Format | Corresponding Author (Ratu Cindya Mahyudin)

23	Green Management and Business	ABS-14
the factors influence on chinese consumer purchase intention through webcast transaction Miss Li Jia Ning(a*), Surachai Traiwannakij(b) (a)Institute of Science Innovation and Culture Rajamangala University of Technology Krungthep Sathorn, 10120 Bangkok, Thailand Abstract Abstract Although live webcast trading has only been around for a few years, it has grown from obscurity to near ubiquity. Webcast trading has had a huge impact on the economy and society in a short period of time. E-commerce platforms are the root of live webcast trading, and as the leader of live webcast trading, e-commerce anchors are undoubtedly the most influential. Since 2020, live trading has become the choice of many merchants. The influx of diversified funds and entities has led to the explosion of the ^live streaming with goods^ industry, but many problems and loopholes have also emerged. The e-commerce platform, which bears the brunt of the problem, deserves special attention due to its important and critical position in live trading. This paper investigates the purchase intention of Chinese consumers from three aspects: demographic factors, consumer behavioral factors and marketing mix 7ps factors. In terms of statistical methods, this study adopts a variety of statistical methods, i.e., independent t-test, one-way ANOVA, correlation analysis and regression analysis. On this basis, some suggestions are made. Key words: Webcast transactions, e-commerce platforms, consumer willingness to buy Keywords: Webcast transactions, e-commerce platforms, consumer willingness to buy Share Link | Plain Format | Corresponding Author (Li Jia Ning)

24	Green Management and Business	ABS-15
The Influence of Marketing Mix 7Ps, Health Consciousness and Social Media on Consumers Purchase Intention at HEYTEA Physical Stores Miss. Wenwen Li1-Surachai Traiwannakij2 INSTITUTE OF SCIENCE INNOVATION AND CULTURE RAJAMANGALA UNIVERSITY OF TECHNOLOGY KRUNGTHEP Abstract ABSTRACT In the recent years, the Chinese style modern tea shop business has been prevailing in China, and its secret of success, especially in the fields of consumer behavior and business innovation, deserves further study. Nowadays, there are two prevailing trends in society which may affect Chinese style modern tea shop business, including the social media trend and the health consciousness trend. Social media have revolutionalized the ways of people communications and sharing information and interests, and changed the ways of communications between marketers and consumers. Health-related issues have become a heated topic in society after the COVID-19 pandemic, and consumers tend to become careful in buying food and beverages. The research domain is HEYTEA, which is the No.1 brand in the market and famous for its marketing strategies and innovation. This study analyzes the influence of identified factors on consumers purchase intention at HEYTEA physical stores, focusing on the influence of health consciousness and social media. Purchase intention, refers to the behavioral intention of a consumer to buy a particular product. This study distributes self-completion online questionnaires to whom live in the 12 selected cities of China. Data obtained are analyzed by using SPSS. The findings indicate that demographic factor, marketing mix 7Ps factor, health consciousness and social media affect consumers purchase intention towards HEYTEA^s drinks at its physical stores. The results also suggest that people with higher health consciousness tend to buy healthier beverages. Keywords: Health Consciousness, Social Media, marketing mix 7Ps, Purchase Intention, HEYTEA Share Link | Plain Format | Corresponding Author (Wenwen Li)

25	Green Management and Business	ABS-17
Factors Influencing Job Commitment of Grass-roots Employees of Electronics Factory in WuHan, China Ruoxin Yang (a*), Assoc. Prof. Dr. Daranee Pimchangthong (b) a) Institute of Science Innovation and Culture Rajamangala University of Technology Krungthep Sathorn, 10120 Bangkok, Thailand Abstract With the continuous improvement of China^s economic development, employees^ job satisfaction with the manufacturing factory is also declining. Every year, manufacturing enterprises need to recruit a large number of employees, but these employees are highly mobile. In the long run, it will affect the sustainable development of the manufacturing industry. At present, it is in a critical period of transformation and development of the manufacturing industry, and the retention of grass-roots staff is an important issue it faces. Herzberg^s two-factor theory is a well-known concept in the field of human resource management and organizational behavior. This concept puts forward two factors that motivate employees: job satisfaction and job dissatisfaction. The two-factor motivation theory (motivation - maintenance factor theory) has since become one of the most commonly used theoretical frameworks in job satisfaction research (Dion, 2006). The research questions are difference in demographic factors effect on job commitment, the influence of motivation factors on job commitment, and the influence of maintenance factors on job commitment. The research through the analysis of the loss of grass-roots employees in Electronics Factory in WuHan, the existing problems in the loss of grass-roots employees are judged through questionnaires and interviews. The statistical software were used ti caclulate the questionaire data. Specific suggestions and measures are put forward for the specific problems affecting the job commitment of Grass-roots Employees of Electronics Factory. The study found that marital status (F=3.372, p=0.019), educational background (F=6.435, p=0.000), and job position (t(398)=-5.454, p=0.000) significantly influence the job commitment of grassroots employees in electronic factories in Wuhan. Motivation factors of grassroots employees inducluding appreciation, duty, achievements, and possibility of growth have influenced Job commitment. Duty is the most important varibles influences on job commitment by the regression coefficient of 0.256, following by possibility of growth, appreciation, and achievements respectively with the coefficient of 0.202, 0.199, and 0.184. Maintenance factors of grassroots employees inducluding pay, status, work safety, interpersonal relationship, and policy and administration have influenced Job commitment. Work safety is the most important varibles influences on job commitment by the regression coefficient of 0.197, following by pay, status, interpersonal relationship, and policy and adminstration respectively with the coefficient of 0.202, 0.199, and 0.184. Keywords: Motivation Factors, Maintenance Factors, Job commitment, Grass-roots Employees, Electronics Factory Share Link | Plain Format | Corresponding Author (Ruoxin Yang)

26	Green Management and Business	ABS-22
Utilizing the Experience Economy to Cultivate Unforgettable Moments in Sustainable Tourism: The Case of Edelweiss Park in Wonokitri Village Andini Risfandini- Wan Hafiz Bin Wan Zainal Shukri- Irwan Yulianto- Kristine Opulencia Universitas Merdeka Malang- Universiti Malaysia Trengganu- Rizal Technological University Abstract Limited attention has been given to the implementation of the experience economy in the context of a tourism village. This research aims to bridge this gap by evaluating the practical application of the experience economy in the management of tourism destinations, specifically within the framework of Edelweiss Park in the Wonokitri tourism village. This study adopts a qualitative methodology, utilizing interviews and on-site observations. The investigation was carried out at Edelweiss Park in Wonokitri village, where discussions were held with both stakeholders involved in the park^s management and its visitors. In total, six individuals were interviewed to glean insights into the implementation of experience economy practices within Edelweiss Park. The interviews were continued until a satisfactory level of information was gathered and consistent responses were obtained from the interviewees. Edelweiss park offers a unique cultivation tourism experience where visitors actively engage in cultivating Edelweiss flowers. The hands-on learning and expert guidance enhance the overall enjoyment and satisfaction of the experience. Edelweiss Park stands out as a conservation-based destination that successfully combines tourism with responsible practices, making it a remarkable model for preserving Edelweiss flowers while providing visitors with an enjoyable and rewarding visit. Keywords: Experience Economy, Tourism Village, Visitor Engagement Share Link | Plain Format | Corresponding Author (Andini Risfandini)

27	Green Management and Business	ABS-24
The Role of Quadruple Helix in Improving Innovation of Culinary Business Irany Windhyastiti, Umu Khouroh, Eko Aristanto, Syarif Hidayatullah University of Merdeka Malang Abstract The number of food and beverage SMEs in East Java with a total of 746,732 occupies the second highest position in Indonesia. But unfortunately, during the pandemic, food and beverage SMEs (both packaged food and beverage home industries as well as coffee shop businesses, depots and cafes) experienced an average decline of 63%. Even, most of them experienced decreases of sales, but they can survive in their business. This research aims to analyze the effect of Quadruple Helix (media, community, academics and governments) in improving innovation of MSME^s. The population in this study were members of the Samudra Jaya group of MSMEs. The Samudra Jaya MSME group was established in 2020. The number of registered members is 45 business actors. The respondent sample was taken from active members with a total of 30 business actors. Data analyzed used a regression method. The result shows that the community and academics have a significant effect in improving innovation of MSME^s. Keywords: Academics, Community, Government, Innovation, Media, SME^s Share Link | Plain Format | Corresponding Author (Irany Windhyastiti Windhyastiti)

28	Green Management and Business	ABS-25
Integrated Community-Based Tourism for Balanced Regional Development: A Case Study of Kayutangan and Kampong Heritage Area in Malang City Irwan Yulianto, Donato Z. Estocada, Michael Dela Cruz, Andini Risfandini Universitas Merdeka Malang Rizal Technological University Abstract The tourism sector holds the potential to act as a mechanism for achieving balanced development within a region. The collaborative efforts between Kayutangan and Kampong Heritage area, a partnership established since 2018, have brought about substantial economic benefits for the advancement of cultural tourism in Malang City. This research is aimed at assessing the sustainability of destination management in urban contexts, with a particular focus on Community-Based Tourism (CBT) practices. To evaluate this, dimension and attribute criteria have been employed as assessment tools. To conduct this study, an integrated approach has been adopted, involving interviews with various stakeholders, including destination managers, local business owners in the Kampong Heritage area, entrepreneurs in the Kayutangan area, and local residents. The data collected from these interviews has been subjected to analysis using Inskeep^s theory, complemented by an interactive model of community-based management. The findings of this study underscore several management aspects, particularly the capacity to effectively oversee and provide necessary tourism facilities. However, the results also reveal a noteworthy limitation. There appears to be a lack of collaboration between Kawasan Kayutangan and the Kampong Heritage, with management efforts seemingly fragmented. Furthermore, community engagement in the management process remains relatively minimal. Keywords: Community Based Tourism- Collaborative Effort, Community Engagement Share Link | Plain Format | Corresponding Author (Irwan Yulianto)

29	Green Management and Business	ABS-28
ORGANIZATIONAL CITIZENSHIP BEHAVIOR INTERVENTION ON ORGANIZATIONAL CULTURE ON LECTURER PERFORMANCE IN BANTEN INDONESIA Syaechurodji, Boge Triatmanto, Harianto Respati Universitas Merdeka Malang Abstract Institutions succeed because of their energy base, especially their faculty base. Therefore, lecturers are the pioneers and have a clear long-term commitment to the institution^s success. Of course, only lecturers with maximum competence can realize such success. However, to optimize lecturers^ competencies, strategies are needed to improve them. This study intends to identify how such methods can improve employee competence. This research utilizes the PLS-SEM approach. The results of this study indicate that the first hypothesis shows a significant influence between organizational culture on lecturer performance- the first hypothesis is accepted. Furthermore, the second hypothesis shows a substantial effect of corporate culture on organizational citizenship behavior, so it follows what has been formulated by the author. Likewise, the third hypothesis shows a significant effect of organizational citizenship behavior on lecturer performance. In the fourth hypothesis, organizational citizenship behavior can mediate the impact of corporate culture on lecturer performance. Keywords: Lecturer Performance- Organizational Citizenship Behavior- Organizational Culture Share Link | Plain Format | Corresponding Author (Syaechurodji -)

30	Green Management and Business	ABS-30
THE MEDIATING ROLE OF JOB SATISFACTION: WITH THE EFFECTIVENESS OF TRAINING AS A DRIVER OF EMPLOYEE PERFORMANCE IMPROVEMENT AT THE HOUSING, SETTLEMENT, AND CEMETERY OFFICE OF TANGERANG DISTRICT - BANTEN Dadan Darmawan, Boge Triatmanto, Mokhamad Natsir Universitas Merdeka Malang Abstract Organizations succeed because of their energy base, especially their employees^ energy base. Therefore, the employees are the pioneers and have a clear long-term commitment to the agency^s success. Of course, only employees with maximum competence can realize such success. However, to optimize employee competencies, strategies are needed to improve them. This research intends to identify how such methods can enhance employee competencies. This research uses the PLS-SEM approach. The results of this study show that the first hypothesis leads to a significant effect of training effectiveness on employee performance- the first hypothesis is accepted. Furthermore, the second hypothesis shows a substantial impact of training effectiveness on job satisfaction, so it is precisely following what has been formulated by the author. Likewise, the third hypothesis shows a significant effect of job satisfaction on employee performance. In the fourth hypothesis, job satisfaction can mediate the impact of training effectiveness on employee performance. Keywords: Employee Performance- Effectiveness Training- Job Satisfaction Share Link | Plain Format | Corresponding Author (Dadan Darmawan)

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