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ORGANIZATIONAL CITIZENSHIP BEHAVIOR INTERVENTION ON ORGANIZATIONAL CULTURE ON LECTURER PERFORMANCE IN BANTEN INDONESIA Universitas Merdeka Malang Abstract Institutions succeed because of their energy base, especially their faculty base. Therefore, lecturers are the pioneers and have a clear long-term commitment to the institution^s success. Of course, only lecturers with maximum competence can realize such success. However, to optimize lecturers^ competencies, strategies are needed to improve them. This study intends to identify how such methods can improve employee competence. This research utilizes the PLS-SEM approach. The results of this study indicate that the first hypothesis shows a significant influence between organizational culture on lecturer performance- the first hypothesis is accepted. Furthermore, the second hypothesis shows a substantial effect of corporate culture on organizational citizenship behavior, so it follows what has been formulated by the author. Likewise, the third hypothesis shows a significant effect of organizational citizenship behavior on lecturer performance. In the fourth hypothesis, organizational citizenship behavior can mediate the impact of corporate culture on lecturer performance. Keywords: Lecturer Performance- Organizational Citizenship Behavior- Organizational Culture Topic: Green Management and Business |
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