Strengthening Destination Safety Formation to Increase Tourist Loyalty After Large-Scale Social Restrictions During the COVID-19 Pandemic
Bambang Supriadi, Ronald David Marcus, Mochammad Fauzie Said, Djuwitawati Ratnaningtyas

University of Merdeka Malang,
University of Merdeka Madiun

Abstract

Universitas of Merdeka MalangThis study aims to assess the impact of the strength of destination security formations on increasing Tourist Loyalty in East Java tourist destinations resulting from the large-scale social restrictions of the COVID-19 pandemic. The research sample consisted of 156 respondents- SEM-AMOS was used to analyze the effect of destination security formations on Tourist Loyalty. The study results show that increasing security formation (health and hygiene) in tourist destinations can encourage tourists to come back to visit- when tourists feel safe and protected while at tourist attractions, they tend to feel more comfortable and have more positive experiences at East Java tourism destinations. Regarding the level of health value for tourists while at the destination, they have a higher perception of the impact on tourist loyalty compared to cleanliness- attention to health from managers makes tourists have the intention to return to visit again, then by making tourist satisfaction a driving factor, will further create a relationship between Cleanliness & Health on tourist loyalty is getting stronger. Theoretically, this study contributes to the development of environmental theory from external aspects and practical contributions for managers of tourist destinations as a material for consideration of increasing tourist loyalty through strengthening the safety formation of destinations after the large-scale social restrictions of the COVID-19 pandemic.

Keywords: Safety Formation Destination, tourist loyalty

Topic: Green Management and Business