NEXUS EMPOWERMENT IS INFLUENCED BY HUMAN CAPITAL SOCIAL CAPITAL AND GENERATION Z THROUGH SOCIAL MEDIA OF MADURA STARTUP COMPANIES
Moh. Amir Furqon- Lilik Kustiani- Fajar Supanto

Universitas Merdeka Malang

Abstract

Purpose - This article is related to empowerment influenced by Human Capital, Social Capital and Generation Z through Social Media in Start Up Companies in Madura.
Design/Methodology/Approach - The research was conducted on new or existing business actors using internet-based technology or social media in Madura (Bangkalan, Sampang Pamekasan and Sumenep). By using multiple regression correlated analysis with data obtained using AMOS.
Findings - The results show that there is a significant influence that Human Capital, Social Capital and Generation Z have a significant effect on Empowerment both directly and indirectly through Social Media as intervening, especially in Madura, East Java.
Practical Implications - There is a change in business patterns from a manual or traditional system to a modern or contemporary business based on an online/internet system in Madura. This business pattern can be the same as what is happening in other regions nationally where all business sectors are now changing with modern concepts so that they can increase income and as part of strategy to face global business competition.
Originality - observation were made by involving business actors, especially Generation Z which has an impact on empowerment.

Keywords: Empowerment, Human Capital, Social Capital, Generation Z, Social Media, SMEs Startup.

Topic: Digital Economic Transformations Post Covid-19 Pandemic