Utilizing the Experience Economy to Cultivate Unforgettable Moments in Sustainable Tourism: The Case of Edelweiss Park in Wonokitri Village Andini Risfandini- Wan Hafiz Bin Wan Zainal Shukri- Irwan Yulianto- Kristine Opulencia
Universitas Merdeka Malang- Universiti Malaysia Trengganu- Rizal Technological University
Abstract
Limited attention has been given to the implementation of the experience economy in the context of a tourism village. This research aims to bridge this gap by evaluating the practical application of the experience economy in the management of tourism destinations, specifically within the framework of Edelweiss Park in the Wonokitri tourism village. This study adopts a qualitative methodology, utilizing interviews and on-site observations. The investigation was carried out at Edelweiss Park in Wonokitri village, where discussions were held with both stakeholders involved in the park^s management and its visitors. In total, six individuals were interviewed to glean insights into the implementation of experience economy practices within Edelweiss Park. The interviews were continued until a satisfactory level of information was gathered and consistent responses were obtained from the interviewees. Edelweiss park offers a unique cultivation tourism experience where visitors actively engage in cultivating Edelweiss flowers. The hands-on learning and expert guidance enhance the overall enjoyment and satisfaction of the experience. Edelweiss Park stands out as a conservation-based destination that successfully combines tourism with responsible practices, making it a remarkable model for preserving Edelweiss flowers while providing visitors with an enjoyable and rewarding visit.
Keywords: Experience Economy, Tourism Village, Visitor Engagement
