A Study of Chinese Middle-income Families^ Asset Allocation in the Post Covid-19 Era: Based on Kunming, Yunnan Jie Zhao, Surachai Traiwannakij
Institute of Science Innovation and Culture
Rajamangala University of Technology Krungthep
Sathorn, 10120 Bangkok, Thailand
Abstract
The years-lasting Covid-19 pandemic had significant economic implications worldwide, prompting individuals and households to reassess their financial strategies. Understanding the asset allocation choices of middle-income families is crucial for assessing the overall economic recovery and identifying potential trends in post-pandemic financial behavior. In Kunming, the capital city of Yunnan Province, China, the present research explores the asset allocation patterns of Chinese middle-income families in the post-Covid-19 era. This study collected the questionnaire data of 500 middle-income families with an annual income of around 500,000 RMB in Kunming City, analyzed the family situation, family investment preference in five years, and the change of family investment structure after the outbreak of the epidemic, and predicted the allocation of middle-income families in the post Covid-19 era，- and put forward targeted opinions and suggestions. This study can provide important reference opinions and suggestions for Chinese residents^ household asset allocation, help residents correctly allocate assets, improve asset efficiency and profitability, and benefit China^s financial market^s healthy operation and development.
Keywords: The Post COVID-19 Era, Middle-income Families, Assert Allocation, Patterns, and Kunming Yunnan.
