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151	Management accounting	ABS-180
BOARD DIVERSITY AND INTELLECTUAL CAPITAL: THE MODERATING ROLE OF OWNERSHIP CONCENTRATION Alfiyatul Qomariyah, Denise Daniella Hidajat, Sultan Syah Universitas Airlangga Abstract This study examines the moderating effect of ownership concentration in the relationship between board diversity and intellectual capital. This study uses a quantitative method with an explanatory approach. The sample used in this research consists of 311 manufacturing companies listed on the Indonesian Stock Exchange from 2017-2021. The results demonstrate that board diversity positively affects intellectual capital and that ownership concentration (dispersed ownership) strengthens this relationship. This study contributes to the academicians, practitioners, and government that in an increasingly fierce global competition, the capability of a diverse board is needed to exploit the company^s resources in the most optimal way possible to survive. The findings also show that dispersed ownership of a company supports the board^s performance, enabling them to work more effectively. Therefore, managers need to consider having dispersed ownership in their companies. Furthermore, the government may create a formal rule regarding that proportion. Keywords: intellectual capital, board diversity, ownership concentration, dispersed ownership Share Link | Plain Format | Corresponding Author (Alfiyatul Qomariyah)

152	Management accounting	ABS-189
CEO Education, Corporate Social Responsibility and Firm Performance Ni Luh Putu Normadewi Abdi Pradnyani Airlangga University Abstract The main objective of this study is to investigate the effect of CEO education toward firm performance. Furthermore, this study also analyzes the mediating effect of corporate social responsibility (CSR) on the effect of CEO education background (business background, level education, foreign university) on firm performance. This study is unique since it sheds new insight on how a detailed CEO^s education may influence financial performance through CSR. This study used a sample of energy sector companies listed on the Indonesia Stock Exchange from 2017 to 2021. The sample in this study was 47 companies sector energy in Indonesia with a total of 235 observations. STATA statistical software was used to test the hypotheses in this study. The results show that CEO education, both economic background, education level and foreign university has a positive effect on CSR and firm performance. CSR partially mediates the relationship between CEO education and firm performance. Firm that have a CEO with a good educational background will use their abilities to decide on strategic policies such as CSR which can improve firm performance. Keywords: CEO education, Corporate Social Responsibility (CSR), Firm Performance Share Link | Plain Format | Corresponding Author (Ni Luh Putu Normadewi Abdi Pradnyani)

153	Management accounting	ABS-205
Capital Structure as Mediation on Investment Opportunity Set and Firm Performance: Evidence from Emerging Market Indonesia Rayhandika Ahmad SYAHPUTRA, Dian AGUSTIA, Yani PERMATASARI Universitas Airlangga Abstract This study aims to analyze the role of Capital Structure as a mediating variable in the relationship between Investment Opportunity Set and Firm Performance. The subjects of this study were 430 non-financial Firms listed on the Indonesia Stock Exchange (IDX) in the 2015-2020 period with a total of 2,281 data. The sample data was processed using Stata 14 Software. The results of this study indicate that the Capital Structure cannot mediate the relationship between the Investment Opportunity Set and the Firm^s Performance. The Investment Opportunity Set also has a negative effect on the Firm^s performance. Investment Opportunity Set does not affect Capital Structure. Keywords: Investment Opportunity Set, Capital Structure, Firm Performance, Emerging Market Share Link | Plain Format | Corresponding Author (Yani Permatasari)

154	Management accounting	ABS-206
THE ROLE OF CORPORATE SOCIAL RESPONSIBILITY DISCLOSURE IN MEDIATING BOARD DIVERSITY RELATIONSHIP TO FINANCIAL PERFORMANCE Thariq Priatmodjo, Yani Permatasari, Dian Agustia Universitas Airlangga Abstract This study aims to determine the role of corporate social responsibility disclosure in mediating the relationship of board diversity to the company^s financial performance of non-financial companies listed on the Indonesia Stock Exchange during the 2015-2020 period using path analysis with the STATA 14. The results of this study indicate that, first, CSR disclosure can mediate the effect of board gender diversity and board tenure diversity on financial performance. Second, CSR disclosure can mediate the effect of board tenure on financial performance. Finally, CSR disclosure cannot mediate the effect of board nationality diversity on financial performance. Keywords: Board Gender Diversity, Board Tenure Diversity, Board Nationality Diversity, CSR Disclosure, Financial Performance Share Link | Plain Format | Corresponding Author (Yani Permatasari)

155	Management accounting	ABS-207
RELATIONSHIP BETWEEN GOOD CORPORATE GOVERNANCE AND STOCK PRICE CRASH RISK: THE MEDIATING ROLE OF CORPORATE SOCIAL RESPONSIBILITY DISCLOSURE Muhammad Iqbal Maulana, Dian Agustia, Yani Permatasari Universitas Airlangga Abstract This study aims to know the role of corporate social responsibility disclosure in mediating the relationship between good corporate governance and stock price crash risk. Using non-financial companies listed on the Indonesia Stock Exchange and published sustainability reports for 2015 - 2020 as a sample, the method used is path analysis with the STATA 14 application. The results of this study indicate that the disclosure of corporate social responsibility can mediate the relationship between good corporate governance through institutional ownership proxy to the stock price crash risk. Furthermore, the disclosure of corporate social responsibility cannot mediate the relationship between good corporate governance through managerial ownership proxy to the stock price crash risk. Keywords: Corporate social responsibility disclosure, Institutional ownership, Managerial ownership, Stock price crash risk Share Link | Plain Format | Corresponding Author (Yani Permatasari)

156	Management accounting (colloquium)	ABS-143
Efek Mediasi Manajerial Fokus Regulatori pada Pengaruh Kecakapan Manajerial Terhadap Kinerja Operasi Mendatang Perusahaan Aang Kunaifi Universitas Airlangga Abstract Pandangan teori basis sumberdaya menjelaskan bahwa kecakapan manajerial dapat digunakan perusahaan untuk mencapai keunggulan kompetitif, namun sejumlah penelitian terdahulu justru menunjukkan bahwa kecakapan manajerial justru menimbulkan masalah keagenan yang lebih besar dan tidak mampu mempertahankan kesinambungan kinerja operasional perusahaan di masa mendatang. Oleh karena itu penelitian ini akan menggunakan perspektif teori motivasi untuk menjelaskan peran efek mediasi manajerial fokus regulatori pada hubungan antara kecakapan manajerial dan kinerja operasi mendatang. Penelitian ini akan dilakukan pada perusahaan publik di Bursa Efek Indonesia pada rentang tahun 2016-2019 pada 501 perusahaan. Penelitian ini akan dilakukan menggunakan analisis regresi data panel. Sejumlah uji ketangguhan dan pengujian masalah endogenitas juga akan dilakukan untuk memperoleh model terbaik untuk menjelaskan hasil penelitian. Keywords: kecakapan manajerial- manajerial fokus regulatori- kinerja operasi mendatang- keunggulan kompetitif- teori motivasi Share Link | Plain Format | Corresponding Author (Aang Kunaifi)

157	Marketing management	ABS-14
Satisfaction Recovery Rate and Effect of Branding on GOJEK Transportation After Service Failure Anjun Nikmah W.M., Aldea Mulia Sinai, Tri Yuningsih, Ardy Wibowo Faculty of Economic and Business Alma ata University Yogyakarta, Indonesia Abstract This research was made to find out the effect of branding on the process of returning trust after a service failure on GOJEK transportation. Service failure occurs when the service provided does not meet customer expectations which ultimately requires a response from the service provider with the aim of service recovery. Therefore, it is necessary to have service recovery or service recovery in order to restore lost consumer trust and loyalty. Customer trust resulting from service recovery efforts after service failure is the most important goal of service recovery itself. Customer trust itself can be formed from the accumulation of customer satisfaction, consistent and quality service delivery, fulfillment of customer needs, honest and fair treatment, and the belief that the company intends to provide the best treatment for customers. This research involved 103 people from the age range of 18 to > 24 years who had used and experienced service failure problems in using GOJEK transportation. This study uses a quantitative survey-based methodology based on closed questionnaires or statements. The data analysis used was validation and reliability. The reliability test in this study used Cronbach^s alpha and Composite Reliability. There were two methods used to test construct validity, namely Convergent Validity and Discriminant Validity. Hypothesis testing and path analysis used the Smart PLS 4.0 program. To evaluate the hypothesis in this study using Structural Equation Modeling Partial Least Square. The results of this study reveal that consumer satisfaction, consumer trust and consumer loyalty affect the achievement and goals of the company. Keywords: service failure, customer satisfaction, trust, customer loyalty Share Link | Plain Format | Corresponding Author (Anjun Nikmah W.M.)

158	Marketing management	ABS-33
A Proposed Framework on Repurposing Edible Food Waste as A Madani Food Circular Ecosystem. *Mohd Zulkeflee Bin Abd Razak (a) Noor Awanis Muslim (a) Dessy Aliandrina (a) Universiti Tenaga Nasional (UNITEN) (b) Universitas Internasional Batam (UIB) Abstract This proposed study addresses the pressing global issue of food waste and food insecurity among Malaysians. Recent reports have highlighted that over 900 million tonnes of food are wasted annually, with substantial waste found worldwide, not just in affluent countries. Simultaneously, inflation is increasing grocery costs, exacerbating global food insecurity. To bridge this gap, this initiative aims to eliminate food waste and repurpose edible leftovers, drawing inspiration from Malaysia^s Madani concept. The Madani Malaysia concept, driven by six core values, emphasizes sustainability, prosperity, innovation, respect, trust, and compassion. Additionally, this proposed framework considers the Akta Perlindungan Penderma Makanan 2020, allowing hotels to distribute edible food waste without incurring civil liabilities. The hotel industry is a significant contributor to food waste in landfills. Addressing the issue of starving university students as the unit of analysis, this proposed framework seeks to create a Madani Food Circular Ecosystem model. This model not only tackles environmental concerns but also enhances economic efficiency and improves student well-being. Crucially, the proposed framework examines the acceptance and perception of both food donors (hotels) and recipients (university students). By studying patterns and causes of food waste and food insecurity, the findings discussed will validate the proposed model. The project offers two main benefits: first, the establishment of the Madani Food Circular Ecosystem, addressing environmental and economic issues while enhancing student well-being. Second, it provides policy recommendations to promote student well-being and sustainable environments. Ultimately, this project aims to transform food waste into a valuable resource and alleviate food insecurity among university students. Keywords: Food security, Proposed framework, Madani Food Circular Ecosystem Model, University students, Sustainability Share Link | Plain Format | Corresponding Author (Mohd Zulkeflee Abd Razak)

159	Marketing management	ABS-34
Customers Switching Intention of Conventional Banks to Islamic Banks in Indonesia with PPM Approach (Push, Pull, Mooring) Wike Juniati (a*), Sulistya Rusgianto (b) Department of Sharia Economic, Faculty of Economic and Business, Universitas Airlangga, Surabaya, Indonesia *wike.juniati-2023[at]feb.unair.ac.id Abstract This study measures the customer^s intention to switch from conventional to Islamic bank services with the PPM approach (Push, Pull, and Mooring). The variables used are satisfaction and subjective norms, each moderated by the variables of Islamic financial literacy and religiosity. Primary data is the main data source in this study by covering research locations in Indonesia with 270 samples. SEM (Structural Equation Modeling) analysis is a parameter in this study with the help of SmartPLS 3.7.3 software. The results showed that satisfaction as a push factor did not affect the intention to switch customers to Islamic banks. Meanwhile, the subjective norm variable as a pull factor affects the intention to switch customers to Islamic banks. At the same time, the mooring factor in the form of Islamic financial literacy variables and religiosity as moderating variables affect the intention to switch customers. Keywords: Satisfaction- Subjective Norms- Islamic Financial Literacy- religiosity. Share Link | Plain Format | Corresponding Author (Wike Juniati)

160	Marketing management	ABS-63
How to Increase Customer Loyalty and Satisfaction Based on Service Quality and Product Innovation Nurul Qomariah, Nursaid, Dian Yoga Angga Wijaya Universitas Muhammadiyah Jember Abstract Banks are very vital institutions in improving the economy of a country, both conventional banks and Islamic banks. This paper aims to analyze and determine the impact of product innovation and service quality on customer loyalty with customer satisfaction as an intervening variable at PT. Maybank Banyuwangi Branch. The number of customers of PT. Maybank Banyuwangi Branch as of April 2021 is a total of 1,613 customers, where this number is used as the research population. The sample is determined by the Slovin formula with an error rate of 10%, so a total sample of 100 customers is obtained. In order for this research to work, a measuring instrument was used in the form of a questionnaire which would later be tested by testing the validity and reliability of the data. Hypothesis testing was carried out using SEM analysis with Smart PLS 3.0. The results of the study state that product innovation has an influence on customer loyalty. Service quality has an impact on customer loyalty. Product innovation has an influence on customer satisfaction. Service quality has an impact on customer loyalty. Customer satisfaction has a positive and significant influence on customer loyalty at PT. Maybank Banyuwangi Branch. Keywords: service quality- product innovation- customer satisfaction- customer loyalty. Share Link | Plain Format | Corresponding Author (Nurul Qomariah)

161	Marketing management	ABS-76
ACCPETANCE OF FUCNTIONAL FOODS AND NUTRACEUTICALS AMONG CONUSMERS CONSIDERING PRODUCT ATTRIBUTES AND HEALTH CLAIMS Dr. Harleen Kaur, Dr. Pritpal Singh Bhullar, Dr. Dyal Bhatnagar, Dr. Gurvinder Singh Dr Harleen Kaur Assistant Professor, Chandigarh University, Gharuan, Punjab Email: harleenkaur1315[at]gmail.com *Dr. Pritpal Singh Bhullar Assistant Professor, University Business School, Maharaja Ranjit Singh Punjab Technical University Email: bhullar_pritpal36[at]yahoo.co.in Dr. Dyal Bhatnagar Associate Professor, Dept of Business Management Punjabi University Guru Kashi Campus Talwandi Sabo, Punjab Email: dyalbhatnagar[at]gmail.com Dr. Gurvinder Singh Assistant Professor, Dept of Business Management Punjabi University Guru Kashi Campus Talwandi Sabo, Punjab Email: gurvindersingh77[at]yahoo.com Abstract Purpose: Chronic illnesses like diabetes, cancer, and heart disease pose significant societal concerns, often stemming from dietary patterns high in fat, refined sugar, salt, and cholesterol. The rise in demand for healthy foods and societal interest in nutrition has led to increased attention on functional foods. These foods, rich in health-promoting components, have garnered substantial research interest due to their potential to combat chronic disorders and leverage technological advancements. Design/Methodology/Approach: This study encompasses design of conjoint experiment and conducting survey on 600 respondents from diverse global demographics, focusing on consumers^ preferences and acceptance of probiotic functional foods. Through conjoint experiment, these studies identified factors such as health claim, brand, base product and price as factors influencing consumer adoption of functional foods. By categorizing these factors into distinct segments by K-means cluster analysis this study analyses characteristics of different segments of buyers. Findings: The synthesis of these studies underscores the pivotal role of product attributes and consumer-related factors in shaping the acceptance of functional foods. This investigation encapsulates a comprehensive understanding of the intricate elements influencing consumer preferences, thereby providing a valuable resource for leaders and scientists. The insights gleaned from these findings can guide product development, aid decision-making processes, and ultimately facilitate the successful introduction of novel functional food products. Practical Implications: The identified determinants and sub-determinants offer actionable insights for industry leaders, researchers, and policymakers. By incorporating these multifaceted factors into the product development process, stakeholders can align their efforts with consumer preferences, thereby enhancing the likelihood of successful market penetration for functional foods. Furthermore, these implications contribute to the broader goal of improving public health by promoting healthier dietary choices. Originality/Value: This review serves as a novel compilation of factors influencing consumer acceptance of functional foods, transcending geographical and demographic boundaries. The classification of these determinants into distinct categories and their subsequent breakdown into sub-determinants adds granularity to the existing knowledge landscape. This original work not only consolidates global trends in functional food preferences but also paves the way for more informed and effective decision-making in the realm of functional food product development. Keywords: Please Just TNutraceuticals, Non communicable diseases, functional foods, consumer acceptance, product attributes, dietary patterns, health promotion, consumer preferences, consumer acceptance, public health.ry to Submit This Sample Abstract Share Link | Plain Format | Corresponding Author (Pritpal Bhullar)

162	Marketing management	ABS-77
THE MODERATING ROLE OF FOMO (FEAR OF MISSING OUT) IN THE PUSH-PULL EFFECTS ON THE SWITCHING INTENTION OF IPHONE USERS Annisha Suvero Suyar (a*), Ani Murwani Muhar (b), Yulina Astuti (c) (a*) (b) Fakultas Ekonomi Bisnis, Universitas Harapan Medan, Jalan Imam Bonjol No. 35 Medan, North Sumatera, Indonesia *annishasuvero.24[at]gmail.com (c) Sekolah Tinggi Ilmu Manajemen Pase Langsa, Jalan Kebun Baru No. 05 A Paya Bujok Seuleumak, Langsa, Aceh, Indonesia Abstract Customers switch from one to another product to meet their wants and needs. The phenomenon of FOMO (Fear of Missing Out) among iPhone users can be attributed to either consumer demand or the influence of societal trends that encourage or motivate iPhone usage. Consequently, individuals are faced with a decision: to remain loyal to their existing Android device or to transition to an iPhone to enhance their social status. The migration model of PPM (Push-Pull-Mooring) is used to measure switching intention in the switching behavior model. The objectives of the research are to find and analyze Push and Pull Effects and Fear of Missing Out (FOMO) as Moderating the Switching Intention of iPhone users in Medan. Research methods are quantitative descriptive research with explanatory research. Data are collected from 200 people who switched to iPhone devices from Android. It^s analyzed by using the SPSS 26 with Moderating Regression Analysis. The results show that Push Effects have an insignificant influence on the switching Intention, and Pull effects significantly influence the switching Intention. FOMO is a moderating both for Push Effects and Pull Effects on the Switching Intention. Keywords: Consumer Behavior, Pull Effect, Push Effect, FOMO, Switching Intention Share Link | Plain Format | Corresponding Author (Annisha Suvero Suyar)

163	Marketing management	ABS-79
Millennials^ Online Food Aggregator Consumption Patterns and Customer-Based Brand Equity Dr. Amrinder SIngh, Dr. Geetika madan, Dr. Pritpal Singh Bhullar Dr. Amrinder Singh Associate Professor, Department of Management, Jain (Deemed-To-Be) University, Bangalore, Karnataka, India s.amrinder[at]jainuniversity.ac.in Dr. Geetika Madaan Assistant Professor University centre for research and development Chandigarh university, Mohali Dr. Pritpal Singh Bhullar Assistant Professor, University Business School Maharaja Ranjit Singh Punjab Technical University Bathinda bhullar_pritpal36[at]yahoo.co.in Abstract Due to the advanced technology knowledge, millennials are currently heralded as the generation that will change the world. Their demand for home meal delivery services is growing, and they represent a major percentage of the industry. The substantial change in millennials^ eating habits over the past several years is mostly attributable to the internet^s pervasive availability. To understand how brand equity affects them in the quickly developing meal delivery market, it is critical to explore this relationship. This study looks at how millennials in the Tricity area (Chandigarh, Mohali, and Panchkula) who utilise online food aggregators behave in terms of their consumption. The study^s top four online food aggregators were determined to be Zomato, Swiggy, and Food Panda. The research is based on primary data that was acquired from a sample of millennials who responded to a closed-ended questionnaire. According to how strongly they disagreed or agreed with each statement, respondents were requested to rate each one on a five-point Likert scale, from ^strongly agree.^ to ^strongly disagree^. Around 200 persons from the Tricity area were recruited for the study- of these, 38 questionnaires were deleted, 18 of which were missing key information, and 20 of which had questionable responses. The remaining respondents were then chosen. As a consequence, 162 participants in total participated in this study. The results show a positive correlation between the four brand equity factors and millennials^ buying preferences. To put it another way, millennials^ use of online food aggregators is significantly driven by their opinions of quality, brand loyalty, and brand association-all of which are significantly influenced by their brand equity. Our finding shows that repeat purchases are more likely when food aggregators offer great quality and millennials are loyal to and care about a brand. But there is a lesser correlation between millennials^ shopping preferences and a factor of brand equity (brand awareness). Keywords: Brands, internet Food Aggregators, Millennials, Consumer habits. Share Link | Plain Format | Corresponding Author (Pritpal Bhullar)

164	Marketing management	ABS-142
WHAT MATTERS THE MOST FOR OMNICHANNEL RETAILING (OCR) IMPLEMENTATION IN DEVELOPING COUNTRIES: A SYSTEMATIC REVIEW FAIZATUL HIQMAH UNIVERSITAS AIRLANGGA UNIVERSITAS HAYAM WURUK PERBANAS Abstract This study conducted a systematic review of empirical research on omnichannel retailing in developing countries. A total of 35 articles reviewed were taken from the point of view of consumers and the point of view of retailers to find out how to implement omnichannel retailing in developing countries. Research on omnichannel itself is mostly carried out in developed country settings that already have a high level of technological maturity. Therefore, research on the implementation of omnichannel retailing in developing countries is considered important. The results of this study indicate that from the consumer^s point of view, channel integration is crucial when making purchases through OCR. On the other side of the retailer^s side, channel integration is one of the big obstacles to implementing OCR as a whole. Furthermore, this research also offers a model that can be used for the development of the omnichannel retails industry in the future. Keywords: omnichannel, retailing, developing countries, systematic review Share Link | Plain Format | Corresponding Author (FAIZATUL HIQMAH)

165	Marketing management	ABS-146
THE RELATIONSHIP BETWEEN BRAND TRUST AND BRAND LOYALTY WITH MEDIATING EFFECT OF BRAND LOVE: A CONCEPTUAL REVIEW AIMI NADIA IBRAHIM(a*), NOOR HASMINI ABD GHANI(b) UNIVERSITI MALAYSIA KELANTAN *aiminadia.i[at]umk.edu.my *hasmini.ag[at]umk.edu.my Abstract Brand loyalty is the positive association consumers attach to a particular product or brand. Customers who exhibit brand loyalty are devoted to a product or service, which is demonstrated by their repeat purchases despite competitors^ efforts to lure them away. Based on Dick and Basu customer loyalty model, this paper proposes a conceptual framework for brand trust, brand love, and brand loyalty. Brand trust and brand loyalty have been widely discussed, however, some research on brand trust has modeled trust either as an outcome, mediator, or moderator, and very few studies have modeled trust as the main predictor of brand loyalty. Therefore, trust as a predictor is introduced in the conceptual framework to determine if there exists a positive behavioral outcome. Keywords: Brand trust- brand loyalty- brand love Share Link | Plain Format | Corresponding Author (Aimi Nadia Ibrahim Zakaria)

166	Marketing management	ABS-179
Factors Affecting Surabaya City Zillennial Consumers in Online Purchasing Decisions Nur Jannah Airlangga University Abstract Digital technology is increasing at this time,where development the business world through digital media is growing.As an example of ITS development in the form of innovation in the word of trade.This study aims to analyze what factors influence consumer decisions in shopping online.Tjis study uses logistic regression analysis methods which include simultaneous tests,partial tests,odd rayio and marginal effect with the final result showing that there is a relationship between income,age,gender,price perceptions and Risk perceptions on online purchasing decisions. Keywords: E-commerce,online shopping,purchase decision,logistic decisions Share Link | Plain Format | Corresponding Author (Nur Jannah Jannah)

167	Marketing management	ABS-201
Developing Vibrant Relationship Quality Model (V-RQ Model) to Foster Tourist Loyalty: Lessons from Muslim Friendly Tourism Destination Luluk Atim Mafiddah, Ananda Sabil Hussein, Raditha Hapsari, RR. Ayu Firdausyiah, Nur Pratiwi Universitas Brawijaya Abstract This study aims to test the relationship among destination coolness, tourist trust, and tourist satisfaction in determining tourist loyalty to visit Muslim-friendly tourism destinations. Three hundred and forty-two participants participated in this study. Covariance-based SEM technique with Confirmatory Factor Analysis was used to analyze the data. The hypothesis test indicanted that destination coolness, tourist trust and tourist satisfaction are the determinants of tourist loyalty. In addition, this study found that both tourist satisfaction and tourist trust mediated the effect of destination coolness on tourist loyalty. Upon the completion of the research objectives, this study contribute to both theoretical and practical perspectives. Keywords: destination coolness, tourist trust, tourist satisfaction, tourist loyalty, Muslim friendly tourism Share Link | Plain Format | Corresponding Author (Ananda Sabil Hussein)

168	Marketing management	ABS-216
THE ROLE OF USER SATISFACTION ON CUSTOMER ENGAGEMENT BEHAVIOR, CASE STUDY OF TEACHERS IN SERANG BARU AS ZOOM APPLICATION CUSTOMERS Doni Wihartika, Otori Kiswati and Legi Putra Universitas Pakuan Abstract Currently the world is facing a phenomenon related to health problems, namely the corona virus or covid-19, many countries are affected by this virus, Indonesia is one of them. The Covid-19 pandemic has caused significant changes in communication that is usually carried out face-to-face, now carried out online. Therefore, various applications are used as media in teaching and learning activities, meetings or company matters, and many others. This research aims to determine user satisfaction and customer engagement with the Zoom application among teaching staff in Serang Baru District, Bekasi Regency. This type of research is exploratory descriptive research, with qualitative research methods. The sampling method is non-probability sampling with a purposive sampling method. Data collection was carried out using structured interviews with 30 respondents. The analysis method uses Miles and Huberman Model analysis (data reduction, data presentation, and drawing conclusions/verification), using NVivo 12 Pro. Using Credibility Tests. Users of the Zoom application among teaching staff in Serang Baru District, Bekasi Regency were satisfied because the Zoom application met respondents^ expectations, the Zoom application could be reused, and respondents recommended the Zoom application to others. The engagement behavior of Zoom application customers towards teaching staff in Serang Baru District, Bekasi Regency is said to be good, but respondents do not know the limitations of the Zoom application features and the respondents^ answers apparently come to the same conclusion but with different types of delivery. So the author tested the validity of the data on the respondents^ answers. The advice that the author can convey is that the Zoom application must maintain user satisfaction. And in order to meet customer needs, the Zoom application must continue to improve the quality of its application and continue to create something new and simpler than others. The Zoom application must be able to notify or provide information about the limitations of the features of the Zoom application so that respondents do not blame the Zoom application for features that are outside the activities or features of the Zoom application. Keywords: Customer engagement behavior of teaching staff, Zoom customer behavior, teachers in Serang Baru, Bekasi Regency, Zoom Application User Satisfaction. Share Link | Plain Format | Corresponding Author (Doni Wihartika)

169	Marketing management	ABS-217
UNDERSTANDING THE WEBSITE USER ATTITUDE TOWARD PERSONALIZATION: THE MODERATING EFFECTS OF RELATIONAL EFFICACY Please Just Try to Submit This Sample Abstract Nomin Tsembel1* Davaasuren Batsukh2 1Lecturer of Mandakh University, Mongolia 2PhD, Head of Marketing Department, National University of Mongolia Abstract Personalized online advertising is an emerging trend and drawing much attentions from both practitioners and academics in muldisciplinary areas including marketing, information technology, psychology, legal, and mathematics in recent years. However due to its implicit data collection method, it may arouse user^s negative feeling, thus may lead to the fact that website user will no longer visit the website. Therefore, understanding website user attitude toward the host website, which actually collects the user information without permission and leverage the information for the future marketing campaigns, is vital for the academics and website owners. This study aims to explore the attitude toward host website using technology acceptance model and hypothesize that self-efficacy and other-efficacy can be the suppressors of negative effects of personalization. The questionnaire design was prepared based on the previous literature and Multigroup Structural Equation Modeling method was employed to test the hypotheses. and The findings reveal that self-efficacy suppress the negative effects significantly, while other efficacy cannot reduce the negative effects. Thus, we suggest that more studies on the possible moderating effects needed to be done in the future studies. Keywords: Personalized online advertising, relational efficacy, technology acceptance model Share Link | Plain Format | Corresponding Author (Nomin Tsembel)

170	Marketing management	ABS-222
PATIENT SATISFACTION OF HYPERBARIC INSTALLATION OF RUMAH SAKIT PARU JEMBER Ni Nyoman Putu Martini, Ainur Rokhmah Universitas Muhammadiyah Jember Abstract ABSTRACT The hospital is one of the health service infrastructure facilities organized by both the government and the private sector. Patient satisfaction is a post-visit evaluation of patients to find out the alternatives chosen at least equal or exceed their expectations. This study aims to test and analyze the effect of customer relationship management on visiting decisions, test and analyze the effect of customer relationship management and partial visiting decisions on patient satisfaction and to determine the effect of customer relationship management on patient satisfaction mediated by the variable visiting decisions of Hyperbaric Installation patients of Jember Lung Hospital. The study population was all patients who visited the Hyperbaric Installation of the Jember Lung Hospital from January 2023 to April 2023. The number of samples was 90 patients. Data analysis used in this study using Warp Partial Least Square (Warp PLS 7.0). The results showed that customer relationship management partially had a positive and significant effect on visiting decisions and patient satisfaction, visiting decisions had a positive and significant effect on patient satisfaction, while customer relationship management had a positive and significant effect on patient satisfaction mediated by the variable visiting decisions of patients at the Hyperbaric Installation of the Jember Lung Hospital. Keywords: Keywords: customer relationship management, visiting decision, hyperbaric installation Share Link | Plain Format | Corresponding Author (Ni Nyoman Putu Martini G Martini)

171	Marketing management (colloquium)	ABS-115
Aspects of Consumer Behavior in the Use of Health Services: A Systematic review of studies from 2012 - 2022 Ricko Pratama Ridzkyanto a) Student at The Management Science Doctoral Program, Airlangga University, Surabaya 60286, Indonesia *ricko.pratama.ridzkyanto-2021[at]feb.unair.ac.id Abstract Background: Utilization of health services is a necessity for consumers when sick and preventing disease. The 2018 Basic Health Research results show that easy access to hospitals is very difficult at 26%, easy access to health centers is very difficult at 29%, and easy access to clinics is very difficult at 32%. Objective: to assess the application of the Behavioral Model of Health Services Use developed by Andersen. Method: Systematic review using Scopus in 2012 - 2022, which includes the application of the Behavioral Model of Health Services Use Results: Based on the results of the journal search, each indicator was mapped in each variable, namely the Predisposing factors, Enabling factors, Need factors, Health Service Utilization variables Conclusion: By mapping, it will know which indicators have the most and which research the least so that the indicators that examine the least will use in further research. Keywords: health services utilization, enabling factors, predisposing factors, need factors, Behavioral Model of Health Services Use, systematic review Share Link | Plain Format | Corresponding Author (Ricko Pratama Ridzkyanto)

172	Marketing management (colloquium)	ABS-160
PENGARUH GREENWASHING TERHADAP GREEN PURCHASE INTENTION DENGAN GREEN SKEPTICISM DAN GREEN WORD OF MOUTH SEBAGAI MEDIASI DAN ENVIRONMENTAL CONCERN, ENVIRONMENTAL KNOWLEDGE SEBAGAI MODERASI PADA PRODUK FAST FASHION Rika Promalessy a) Tanti Handriana b) Masmira Kurniawati c) a) Faculty of Economic and Business, Universitas Airlangga, Surabaya Department of Management, Faculty of Economic and Business, Universitas Riau, Pekanbaru Email: rika.promalessy-2021[at]feb.unair.ac.id rika.promalessy[at]lecturer.unri.ac.id b) Faculty of Economic and Business, Universitas Airlangga, Surabaya c) Faculty of Economic and Business, Universitas Airlangga, Surabaya Abstract Penelitian ini bertujuan untuk menguji pengaruh langsung maupun tidak langsung greenwashing terhadap green purchase intention dengan green skepticism dan green word of mouth sebagai mediasi dan environmental concern, environmental knowledge sebagai moderasi pada produk fast fashion yang ada di Indonesia. Penelitian ini merupakan penelitian kuantitatif dengan survey sebagai metode pengumpulan data. Non-probability sampling dan metode purposive sampling digunakan dengan kriteria tertentu, dimana yang menjadi responden adalah generasi Z yang saat ini berumur 17 sampai dengan 28 tahun, mengetahui perusahaan-perusahaan fast fashion dan belum pernah membeli produk fast fashion. Terdapat 150 sampel penelitian dan dianalisa menggunakan Partial Least Squares-Structural Equation Model. Keywords: greenwashing, green purchase intention, green skepticism, green word of mouth, environmental concern, environmental knowledge Share Link | Plain Format | Corresponding Author (Rika Promalessy)

173	Marketing management (colloquium)	ABS-196
FACTORS THAT INFLUENCE CONSUMER ILLICIT CIGARETTES PURCHASE INTENTION AMONG GENERATION Y IN KLANG VALLEY, MALAYSIA AWAL FITRI ABDUL HAMID UNIVERSITI TEKNOLOGI MARA (UITM), MALAYSIA (ARSHAD AYUB GRADUATE BUSINESS SCHOOL) Abstract This study aims to assess the state of illicit cigarettes while studying the existing theories with the framework and examine the factors influencing consumer illicit cigarettes purchase intention among generation Y in Klang Valley, Malaysia, with attitude acting as a mediator. Tobacco consumption is dangerous and threats human health. Moreover, people that purchase cigarettes are mostly from low-income and middle-income countries. Consumption of cigarettes has negative effects on the government, and the illegal market keeps increasing in every part of the world even though the government and authorities have done prevention. The illicit cigarettes caused market share trading to increase in Malaysia as many consumers intend to purchase from the smuggler as the price and popular brands are sold cheaper. Furthermore, smoking culture has become a social norm, influenced by peers and the community. Along with the culture, social media also plays a huge part in making them intend to purchase cigarettes. Knowledge is an important factor to be examined to determine why youth intend to purchase illicit cigarettes. Attitude acts as a mediator along with subjective norms (SN) and perceived behavior control (PBC), as the Theory of Planned Behavior (TPB) will be used in this study. Attitude, SN, and PBC are important factors to be examined, especially when using TPB. This study will use a quantitative method to cover the Klang Valley area with a survey questionnaire involving 300 respondents. Moreover, this is a cross-sectional study as data will be observed by analyzing and collected at specific time points. Knowledge, brand, social influences, price, subjective norms (SN), perceived behavior control (PBC), and attitudes as the mediator towards the intention to purchase cigarettes will be the potential variables in this research. Furthermore, this study uses two theories, the theory of planned behavior (TPB) and the Social Cognitive Theory (SCT). Data analysis techniques are inferential and will be analyzed using PLS-SEM. The expected outcomes are that all factors, including knowledge, brand, social influences, and price, impact the intention to purchase cigarettes and depend on the individual attitude. The expected output of this research is to assist the government and authorities in creating policies and measures on how to prevent the increase in cigarette consumption and the intention of purchasing cigarettes, especially illicit ones. Furthermore, more awareness of health warnings regarding cigarettes can be taken. Keywords: illicit cigarettes, purchase intention, attitude, theory planned behavior, social cognitive theory Share Link | Plain Format | Corresponding Author (AWAL FITRI ABDUL HAMID)

174	Monetary economics	ABS-121
An Analysis of the Potential of BRICS Currencies in Challenging the Dominance of the US Dollar in the Perspective of Islamic Monetary Economics: Advantages and Challenges^ syaifullah, Sri Herianingrum, Sukran Universitas Airlangga Abstract This research aims to analyze the potential of BRICS currency in challenging the dominance of the US dollar from the perspective of Islamic monetary economics. The study examines the advantages and challenges associated with the emergence of BRICS currency as an alternative to the US dollar in international trade and finance. The research is conducted within the framework of the principles of Islamic monetary economics, which emphasize justice, stability, and sustainability in economic transactions. A qualitative methodology is used as the research approach, as this study is descriptive in nature and employs analytical analysis. The use of a qualitative design aims to build understanding through explanations sourced from various literature such as journals, books, and articles. To address the research questions, exchange rates and foreign policies are taken as analytical tools. After conducting the research, it is found that the potential emergence of BRICS currency is driven by the long-standing dependence on the hegemony of the US dollar, which is deemed advantageous only to the US and not to developing countries. BRICS currency is considered less potential due to the need for a large financial infrastructure and the ability to compete with the World Bank. Therefore, in pursuing this plan, BRICS should consider the presence of an Islamic financial system, a currency that embodies the principles of creating a just, sustainable, and independent financial system for society Keywords: BRICS, Foreign Policy, Islamic Monetary Share Link | Plain Format | Corresponding Author (syaifullah syaifullah)

175	Monetary economics	ABS-171
Indonesian Economic Business Cycle for the 2019-2022 Period Reviewed from an Islamic Economics Perspective Dwi March Trisnawaty (a*), Sri Herianingrum (b), Nurah Badrus Soleh (c) a) Faculty of Economy and Business, Airlangga University, Jl. Airlangga No.4 Surabaya, Indonesia. dwi.march.trisnawaty-2022[at]feb.unair.ac.id b) Faculty of Economy and Business, Airlangga University, Jl. Airlangga No.4 Surabaya, Indonesia. sri.heriangningrum[at]feb.unair.ac.id c) Faculty of Economy and Business, Airlangga University, Jl. Airlangga No.4 Surabaya, Indonesia. nurah.badrus.soleh-2022[at]fe.unair.ac.id Abstract Indonesia is experiencing ups and downs in the business cycle, and the impact of the COVID-19 pandemic has been a big shock to economic development. As a result of the pandemic surge, there was pressure on the Indonesian monetary economy on aggregate demand and aggregate supply. So that economic output experiences a decline and is not at the optimal output level. This paper will show the business cycle or economic fluctuations during the Covid-19 pandemic. The discussion in this paper discusses the results of the Indonesian business cycle in the first quarter of 2020, starting with an economic contraction and a recession in the following quarter. After that, economic recovery occurred and reached long-term optimal output again after 1.5 years. This paper shows Indonesian business cycle data for the 2019-2022 period reviewed from the perspective of the business cycle in Islamic Macroeconomics based on profit sharing. Looking at the economic business cycle, the government can implement appropriate fiscal and monetary policies at each phase. Keywords: Business Cycle, Monetary Economics, Covid-19 Share Link | Plain Format | Corresponding Author (Dwi March Trisnawaty)

176	Monetary economics	ABS-174
Analyzing and estimating some monetary policy tools on inflation rates in Iraq for the period(2010- 2018) A.M.ghosoon talfan madlool, A.M. amina moayed abdulla Al-Farahidi University Abstract Monetary policy is an essential part of the general economic policy, as monetary policy seeks to achieve many economic goals through quantitative and qualitative tools to maintain stability and monetary balance, and its importance increased with the beginning of the twentieth century due to the increase and complexity of monetary and economic problems, Represented in the rise in the general price level , as it is considered one of the most important macroeconomic indicators around which the process of formulating monetary policies revolves for the welfare of consumers. The study relied on the use of descriptive and analytical methods in analyzing the data as well as statistical method by using the program (SPSS) to find the effect between the independent and dependent variables during the period (2010-2018), the study also aims to identify the role of monetary policy in facing inflationary conditions, this policy is issued by the Central Bank, the most important of which is the legal reserve, the discount price, and open market operations through the three sections, which consist of general concepts about monetary policy tools and inflation. As for the practical section data for all variables was analyzed. Statistically, these results were proven to be identical to the economic theory. Hence, the importance of monetary policy in solving economic problems has increased, given the multiplicity of effects that monetary policy leaves in various economic fields and aspects, including the impact on the performance of commercial banks by determining the amount of cash reserves in order to guarantee the rights of depositors and the safe use of funds and avoid risks, as well as open market operations which has an active role in curbing the increasing rates of inflation, as well as the discount price and its active role in controlling inflation therefore, the application of monetary policy tools is a preoccupation for banking departments, as banks can lose their customers as a result of the irrational and rational use of available financial resources, which is reflected Negatively on the levels of profits achieved and the financial position of the banking sector in particular and the overall economy in general, and this in turn affects the levels of inflation and limit the increase of its rates. Keywords: monetary policy, discount price, monetary reserve, open market operations, inflation. Share Link | Plain Format | Corresponding Author (ghusoon talfan madlool)

177	Monetary economics	ABS-203
Cashless Revolution: A Study on Factors Affecting Intension and Adoption of Cashless Economy in India Nasir Ahmad Zargar , Rossanto Dwi Handoyo, Kabiru Hannafi Ibrhim, umar Ali Department of Economics, Faculty of Economic and Business University of Airlangga, Surabaya, Indonesia Department of Economics, Faculty of Social and Management Sciences Federal university , Brinin Kebbi, Nigeria Department of Economics, Faculty of Economics and Business, University of Kashmir Srinagar, India Abstract As the world steadily progresses towards a cashless society, it becomes increasingly apparent that a cashless economy is the future. Although several countries have successfully transitioned to cashless economies, consumers in many emerging nations still exhibit a sluggish adoption rate for cashless payment systems. This study aims to create a model that elucidates the connection between intention and the adoption of digital payments in India. The research utilizes the UTAUT framework and gathers data from 486 individuals through a Google Form, which is subsequently analyzed using PLS-SEM. The results indicate that perceived security, service quality and usefulness exert a strong influence on intention to adopt cashless economy while social influnce shows significant but weak influence. Moreover, the intention to use cashless economy strongly influnces the adoption of cashless economy, furthermore the perceived service quality ,usefulness, security and social influence shows significant mediation effect. These findings offer valuable insights for managers and policymakers who seek to devise effective strategies for promoting consumer intent and facilitating the adoption of cashless transactions in a tumultuous market. Ultimately, the implementation of such measures can support the growth of digital platforms and web-based applications, further encouraging the acceptance of cashless economies in emerging nations. Keywords: Perceived Trust- Perceived Ease of Use- Perceived Service Quality- Perceived Usefulness- Perceived Security- Social influence- Intention- Adoption- Cashless economy Share Link | Plain Format | Corresponding Author (NASIR AHMAD ZARGAR)

178	Monetary economics (colloquium)	ABS-210
ANALYSIS OF THE EFFECT OF LABOR REMITTANCE ON ECONOMIC GROWTH IN EMERGING MARKETS COUNTRIES 2000-2019 Very Budiyanto, Wasiaturrahma, Wisnu Wibowo Faculty of Economics and Business, Airlangga University Abstract Remittances are a financial phenomenon and one of the most important sources of funds that have an impact on the world economy, but the impact of sending too much money will cause moral hazard problems. Recipient households use remittances as a substitute for wages, thereby reducing the desire to work. The purpose of this study is to analyze the effect of labor remittances on economic growth in emerging market countries in the period 2000 - 2019. This study uses the Generalized Method Of Moment (GMM) method with panel data (Cross Section and Time Series) in 22 Emerging Markets Countries during the period 2000 - 2019. The results of data testing and discussion, it can be concluded that remittances, productive age population, households final consumption expenditure and exports have a significant effect on economic growth. while the variables of foreign direct investment, education and government spending have no influence on economic growth in emerging market countries. Keywords: remittances, FDI, productive age population, education, household final consumption expenditure, government spending, exports, generalized method of moment. Share Link | Plain Format | Corresponding Author (Very Budiyanto)

179	Natural resources and energy economics	ABS-17
ISLAMIC WORLDVIEW IN THE GREEN ECONOMY Puji Sucia Sukmaningrum Universitas Airlangga Abstract The objective of this research is to analyze and elucidate the Islamic Worldview^s relationship with the Green Economy. The present study provides a comprehensive analysis of the Islamic perspective on environmental conservation as depicted in the Qur^an and Hadith. In addition to this, the paper provides a comprehensive critique of the Islamic perspective on the Green Economy, highlighting its direct connection to Maqashid Syariah. The anticipated outcomes of this research endeavor aim to enhance the capacities of the government, business professionals, and the broader community in their endeavors to consistently prioritize the green economy, thereby facilitating the attainment of the Sustainability Development Goal. Keywords: Islamic Worldview, ekonomi hijau, green economy, maqashid syariah Share Link | Plain Format | Corresponding Author (Puji Sucia Sukmaningrum)

180	Natural resources and energy economics	ABS-32
Households willingness to pay for energy-saving due to climate change: A lesson from electricity consumption in Yogyakarta, Indonesia Endah Saptutyningsih (a*), Muhammad Bahrul Ulum (b) a,b) Faculty of Economics and Business, Universitas Muhammadiyah Yogyakarta Jalan Brawijaya, Tamantirto Kasihan Bantul, Yogyakarta, Indonesia *endahsaptuty[at]umy.ac.id Abstract The fundamental building block of social and economic advancement is energy. However, the high amount of energy consumed poses a severe risk to human health, environmental pollution, and climate change. It is unavoidable that energy consumption would continue to rise in Indonesia due to the country^s fast industrialisation and urbanization. With increasing electricity consumption especially in Yogyakarta, Indonesia then every individual needs to be conscious to make energy savings in everyday life. These savings are aimed at adapting to the global warming that is caused by increased levels of carbon dioxide (CO2) from the combustion of fossil fuels to generate electricity. This study seeks to ascertain people^s willingness to pay in Yogyakarta, Indonesia for reducing electricity use in order to adapt to climate change. The contingent valuation technique (CVM), which is subsequently subjected to binary logistic regression analysis, is utilized in this study to gauge households^ willingness to pay for climate change adaptation through household electricity saving. The findings indicated that 74% of households would be willing to help with climate change adaptation by consuming less electricity. High levels of social capital, which includes trust and community involvement, were positively connected with this participation. According to the results of the logistic model, socio-demographic factors (such as income, education, and the size of the family) significantly and favorably influenced willingness to pay for energy saving. Meanwhile, the willingness to pay was impacted by both knowledge of climate change and the impact that energy consumption had on it. The potential contributions of social capital to the process of climate change adaptation in the domestic energy sector are highlighted in this study^s contribution to the literature. In relation to the effects of climate change, it also highlighted the key elements of and methods for promoting energy-saving behavior. Keywords: climate change- energy saving- electricity- Willingness to Pay- Contingent Valuation Method Share Link | Plain Format | Corresponding Author (Endah Saptutyningsih)

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