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Small and Medium Enterprises (SMEs) |
ABS-159 |
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Business Intelligence System Framework for Mapping Analysis of Crafts Creative Industry Products Exports in West Java
Fansuri Munawar, Ghifari Munawar*
Universitas Widyatama, Politeknik Negeri Bandung
Abstract
The government considers the export contribution of the craft industry to be lagging and unable to compete with other countries. The lagging behind in capturing export opportunities is why Indonesias craft industry exports are only at an intermediate level in Southeast Asia. In the industrial era 4.0, business intelligence technology is indispensable for business people as a decision support system to see the market potential in the future. This study aims to develop a business intelligence system model for mapping analysis of handicraft product exports in West Java. The research stages started with data collection, problem analysis, and mining information. The results of the modeling in this study will be developed in the form of a BI system prototype to validate the model proposed in the following research
Keywords: Business Intelligence System (BIS), Decision Support System, Mapping Analysis of Craft Products Exports, Craft Business Indicator
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| Corresponding Author (Fansuri Munawar)
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| 122 |
Small and Medium Enterprises (SMEs) |
ABS-161 |
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Application of the Technology Acceptance Model (TAM) on Post-pandemic SMEs by Adapting to the Marketplace
Shafwan (a), Ari Apriani (b*), Nuri Aslami (c)
(a,b*) Universitas Dian Nusantara, Indonesia
(c) Universitas Islam Negeri Sumatera Utara, Indonesia
Abstract
The Covid-19 pandemic has had a tremendous impact on economic growth in Indonesia, where this pandemic caused 63.9% of SMEs to experience a decrease in turnover of more than 30%, and only 3.8% of MSMEs to experience an increase in turnover. Steps taken by SMEs actors to reduce the impact of the COVID-19 pandemic include reducing the production of goods/services, reducing working hours and the number of employees, as well as sales and marketing channels. However, some SMEs actors have taken steps to add sales and marketing channels, namely utilizing digital technology as a medium to survive in the midst of a pandemic. Around 80.6% of SMEs benefit from digital sales and marketing to keep running their business during the pandemic. This research focuses on marketplace consumers who make transactions at Shopee and Tokopedia. This study aims to provide an overview of online shopping interest in consumers through the marketplace, which of course with the use of sales channels with marketplaces can increase sales turnover of SMEs actors. SMEs actors need to take advantage of the marketplace as a means of selling and marketing in the midst of the COVID-19 virus pandemic, because the marketplace plays an important role in attracting consumers, because there are many promotional programs such as delivery, cash back and discounts. SMEs actors consider the marketplace important for sales because the transactions are safe and easy to use (user friendly). The results of this study are expected to later be a contribution for SMEs actors to use the right strategy so that consumer intentions to shop at online stores increase.
Keywords: Interest in Online Shopping, Marketplace, SMEs, TAM, Adaptation, Post Pandemic
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| Corresponding Author (Ari Apriani)
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| 123 |
Small and Medium Enterprises (SMEs) |
ABS-171 |
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ANALYSIS OF ASNAF ENTREPRENEURIAL DEVELOPMENT BASED ON THE FIRST PRINCIPLE OF ISLAMIC-BASED DEVELOPMENT
NAJWA MOHD KHALIL, SHEREEZA MOHAMED SANIFF
Centre for Islamic Development Management Studies (ISDEV), Universiti Sains Malaysia
Abstract
The advent of the Covid-19 pandemic which surprised the world in 2020, has increased the poverty gap worldwide. Malaysia is not spared. In Malaysia, zakat institutions endeavored to develop several poverty management programme to assist asnaf (poor and needy) to meet their basic necessities while developing their own ability to escape the chains of poverty. In the zeal of developing these asnaf as entrepreneurs to fulfil their tangible needs, they too need knowledge on their responsibilities as khalifah (caliphs) on earth. This study intends to examine asnaf entrepreneurial development from the perspective of Islamic-based development based on the first principle - tasaswwur (or Islamic worldview). It seeks to identify how asnaf entrepreneurial development is associated with tasawwur as the mould to development. This concept covers three fundamental components of Islamic tasawwur. This study uses secondary data through documents reviews with content analysis. One of the key conclusions drawn from the study is that developing asnaf entrepreneurs by emphasizing on material factors alone is inadequate. There needs to be efforts to incorporate the three Islamic tasawwur components. The implication from the findings suggests there is a need for zakat institutions, government agencies, NGOS, and the asnaf that are committed to developing asnaf entrepreneurs incorporate such components in their strategies to ensure that the entrepreneurs that are born from such programme are materially independent with minimum supervision.
Keywords: Islamic Tasawwur, Asnaf Entrepreneurs, Islamic Development Principles, Islamic-based development, zakat institutions
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