AHP-TOWS in Couple Entrepreneurs: Case of SME Herbal Business Martino Wibowo 1, a) Yanto Sidik Pratiknyo 2, b)
Universitas Terbuka
Abstract
Research into husband and wife entrepreneurship as a romantic couple is an alternative in developing entrepreneurship with the concept of AHP TOWS This research shows that the AHP approach which uses TOWS for strategy selection as criteria and alternative strategies can be used to identify the success of a business, especially in couple entrepreneurs. SWOT and TOWS analysis can be used to continue with AHP.
