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Abstract
ABS-22		 Analysis of the effect of product differentiation, reference groups and social media marketing on student satisfaction with mediation of purchasing decisions (Study at STIE IEU Yogyakarta)
Rian Larasati, Ambar Lukitaningsih, Muinah Fadhilah, Henny Welsa, Erwin Hanggoro Agung
Corresponding Author: RIAN LARASATI

Question from Ms. Sulistyorini Sulistyorini
2024.11.05 13:14:02

The research findings explain that it provides insight for educational institutions in formulating more effective marketing strategies to increase student satisfaction and purchasing decisions. Please provide managerial implications for the research results.

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