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Name Ms. RIAN LARASATI Institution Sarjanawiyata Tamansiswa University Indonesia Education Master Research Diversity Management in Organizations and Business Abstract Analysis of the effect of product differentiation, reference groups and social media marketing on student satisfaction with mediation of purchasing decisions (Study at STIE IEU Yogyakarta) ANALYSIS OF THE INFLUENCE OF PRODUCT DEFINITION, REFERENCE GROUPS AND SOCIAL MEDIA MARKETING ON STUDENT SATISFACTION WITH MEDIATION OF PURCHASING DECISIONS (Study at STIE IEU Yogyakarta) Find me on Google Scholar

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