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Abstract
ABS-22		 Analysis of the effect of product differentiation, reference groups and social media marketing on student satisfaction with mediation of purchasing decisions (Study at STIE IEU Yogyakarta)
Rian Larasati, Ambar Lukitaningsih, Muinah Fadhilah, Henny Welsa, Erwin Hanggoro Agung
Corresponding Author: RIAN LARASATI

Question from Ms. Sri Lestari Yuli Prastyatini
2024.11.05 13:24:44

What prompted you to choose the topic of digital content marketing and its influence
on consumer purchase intention in small and medium-sized enterprises?

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