What prompted you to choose the topic of digital content marketing and its influence
on consumer purchase intention in small and medium-sized enterprises?
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The research findings explain that it provides insight for educational institutions in formulating more effective marketing strategies to increase student satisfaction and purchasing decisions. Please provide managerial implications for the research results.
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Research has been conducted on student satisfaction influenced by product
differentiation, reference groups, social media marketing, what is the novelty of this
research and how do the results of this research contribute to both theory and practical
implications?
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This research can be useful as information and reference material, both for academics and other parties, to discuss product development practices, recommendations, as well as in the management of marketing media, especially differentiating business products so that they are different from other products and student satisfaction. Presumably this research can be used as a reference for other parties to be able to add other factors or variables, as well as change the object of research, and test its effect on student satisfaction.
This differentiation strategy is carried out to be superior to other competing products. For example, a product must provide something special and provide an interesting experience for customers. Or by providing other uniqueness by revealing the unique secrets of the products being marketed.
