The Effect of Tempo or Frequency of Jazz Music to Emotional and Sensory Perception of Arabica, Liberica and Robusta Coffee Wenny Bekti Sunarharum, Kiki Fibrianto, Siska Septiana, Riska Dwi Maharani, and Syifa Az-Zahra
Sensory and Applied Food Science, Department of Food Science and Biotechnology, Universitas Brawijaya, Malang, Indonesia
Abstract
Competition in the coffee business makes coffee shop entrepreneurs compete to create their own uniqueness, one of which is by providing music to create a comfortable atmosphere. One example of genre of music that is played in cafes and coffee shops is jazz music. The aim of this research is to determine the effect of different tempo or frequency of jazz music on emotional and sensory perception while consuming Arabica, Liberica and Robusta coffees. The emotional and sensory perception was measured by Temporal Dominance of Emotions (TDE) and Temporal Dominance of Sensations (TDS), respectively, using SensoMaker software version 1.9. The measured tempo levels were 195 BPM (fast) and 65 BPM (slow), while the evaluated frequencies were 2500 Hz (high), 1500 Hz (medium), and 500 Hz (low). The results showed that tempo have no significant effect on sensory perception but has a significant effect on emotional responses, whereas frequency was found to be significant for both emotional and sensory perceptions. Coffee species showed different response on emotional and sensory perception when different tempo or frequencies were induced during consumption.
Keywords: Coffee, Jazz, Emotion, Sensory, Tempo, Frequency
