The Effect of Jazz Music Tempo on Sensory Perception and Emotions When Consuming Arabica, Liberica and Robusta Coffee Wenny Bekti Sunarharum, Kiki Fibrianto, Siska Septiana, Syifa Az-zahra
Faculty of Agricultural Technology, Brawijaya University, Indonesia
Email: wbsunarharum[at]ub.ac.id
Abstract
Listening to music can influence sensory perception and emotions when consuming food products. The tempo of music can influence cognition, emotions and behavior as well as taste perception when consuming food products. However, the effect of listening to Jazz music when consuming coffee has not been widely explored. This study aimed to evaluate the effect of listening to Jazz music with different tempos on sensory perception and emotional response when consuming arabica, liberica, and robusta coffee. 12 trained panelists evaluated the sensory perception and emotional response caused by Jazz music using the Temporal Dominance of Sensation (TDS) and Temporal Dominance of Emotion (TDE) methods. Jazz music is played in 2 types of tempo (fast tempo 195 BPM and slow tempo 65 BPM) using headphones at 60% volume to ensure the panelists get the same portion of sound. Data are displayed in the form of a dominance curve and analyzed by ANOVA. The findings show that different musical tempos affect sensory perception and emotional responses differently. Fast tempo music increases the dominance of the sweet taste and causes happy emotions, while slow tempo music increases the dominance of the astringent mouthfeel in arabica coffee and causes sad emotions. The link between the music listened to when consuming coffee shows that music is an important element that needs to be considered to improve the sensory attributes of coffee and the emotional responses experienced by consumers. It is hoped that this research can be used to further study the influence of music when consuming food products.
Keywords: Coffee, Jazz, emotional response, music tempo, sensory response
