Energy Efficiency and Environmental Factors in Sustainable Personal Shopper Services Decisions Aldina Shiratina (a)*, Dinar Nur Affini (b), Rina Anindita (c), Adnan Rajak (d)
Universitas Mercu Buana, Universitas Mercu Buana, Universitas Esa Unggul, Universitas Khairun
Abstract
The Personal Shopper Services (Jastip) business is emerging as an essential service, providing shopping assistance for those unable to visit desired locations. This study focuses on integrating energy efficiency and environmental sustainability into the Jastip model. The research explores how Lifestyle Theory, Social Media Promotion, Online Trust, Consumer Motivation, and Sustainable Purchasing Decisions can drive eco-friendly behaviors. Surveying 250 consumers in Jabodetabek, the study employs PLS-SEM with SMART PLS 4.0 for analysis. Results indicate that lifestyle and online trust significantly impact sustainable decisions. Social media promotion also plays a critical role, emphasizing eco-consciousness. Findings suggest that incorporating energy efficiency and environmental awareness into consumer motivation enhances sustainability in Personal Shopper Services (Jastip) services. This research bridges consumer behavior with environmental stewardship, advocating for greener practices in the personal shopping industry.
Keywords: Social Media Promotion, Online Trust, Consumer Motivation, Sustainability, Environmental Impact.
