Use of Social Media for Stunting Prevention Education by Health Promotion Personnel at Community Health Center Dela Aristi, Raihana Nadra Alkaff, Syifa Shaoqi Haque, Annisa Halimah, Tiara Rahmawati1, Nabila Humaida Kamila, Muhammad Baskoro
Public Health Study Program, Syarif Hidayatullah State Islamic University, Jakarta
Abstract
Background: Media plays an important role in educating the public. One of the stunting intervention frameworks implemented by the Indonesian government is a nutrition-sensitive intervention whose activities are education through the media. As technology develops, health promotion workers conduct stunting education using social media.
Purpose: The aim of this study is to determine the picture of variations and interactions with stunting educational content.
Methods: This research uses a qualitative approach, carried out from October to November 2022. Informants are health promotion workers. Data collection using in-depth interviews and observations.
Results: The results showed that as many as 91.4% of Puskesmas in South Tangerang City already have a social media digital platform in the form of Instagram, 51.4% have Facebook, and 62.85% have YouTube. As many as 22.8% of puskesmas conduct stunting education through poster media on Instagram, 8.5% through video reels media on Instagram and 2.8% through video media on YouTube. Community interaction with stunting educational content can be seen from feedback in the form of likes and comments. Likes for stunting educational content already exist but have not been maximized. Comments for stunting education content are still irrelevant to the content of the message.
Conclusion: Not all health promotion workers at the South Tangerang City Health Center use social media for stunting education. The variety of stunting educational content still needs to be increased and public interaction with stunting educational content still needs to be improved.
