Factors that influence students^ behavioral intentions in using the Digital Pegadaian platform Akmal Huda Nasution, Haikal Rahman, Esa Setiana, Dedy Husrizal Syah
Universitas Negeri Medan
Abstract
This study aims to study the effect of performance expectancy on behavioral intention to use the use of the Digital Pegadaian platform, the influence of social influence on behavioral intention to use the use of the Digital Pegadaian platform among students of the Unimed Faculty of Economics, this study used a questionnaire/questionnaire in data collection. In contrast, the sampling method uses non-probability sampling totaling 100 respondents. Data analysis is used with the SPSS application. The study^s results found that performance expectancy had a positive and significant effect on behavior intention in using the Digital Pegadaian platform, and social influence had a positive and significant effect on behavioral intention in using the Digital Pegadaian platform.
Keywords: performance expectancy, social influence, behavior intention, digital
