The Effect of Local Culture and Resources Based View on Tourist Intention in North Sumatera Indonesia T. Teviana, Diana Hasyim, Syahrizal Chalil, Zulkarnain Siregar
Universitas Negeri Medan
Abstract
This research tested the effect of local culture and resources-based view on tourist intention. The Location of this study is North Sumatera Indonesia. The people who visited North Sumatera as respondents and fill the questionnaire. The questionnaire uses close and open questions. The Likert Scale is applied to closed questions, and the open question is an essay. For the hypothesis testing in this study adopt Smart-PLS to find the effect for each variable. This investigation found that local culture and resources-based view affect tourist intention. The intention to visit can be created because North Sumatera local culture is unique, especially in food and tradition. The effect of a resources-based view on tourist intention can be shaped by the different traditions and heritage.
Keywords: Local Culture, Resources Based View, Tourist Intention
