Women^s Digital Literacy ^Aisyiyah for Continuity of Communication During the Covid-19 Pandemic (Study at ^Aisyiyah Bandung City, Indonesia) Dede Lilis Chaerowati, Tia Muthiah Umar, Mohamad Subur Drajat, Dendha Ocha Permana, Ladita Trivira Putri S.
Faculty of Communication Science
Universitas Islam Bandung
Abstract
The ^Aisyiyah organization is a women^s autonomous organization from the Persyarikatan Muhammadiyah which was founded in 1917 in Yogyakarta, inspired by the mission of da^wah to increase the dignity of women and to promote the umat (community), by carrying out da^wah amar ma^ruf nahi munkar. One of the current ^Aisyiyah^s challenges is adapting to the development of digital technology, especially during the COVID-19 pandemic. This paper is based on the study of digital literacy. Using descriptive quantitative research methods, the respondents are cadres from representatives of the Branch Managers of ^Aisyiyah (Pimpinan Cabang ^Aisyiyah) throughout the city of Bandung. The aim is to describe the knowledge of cadres about digital media and its regulations. In addition, the ability of cadres to communicate, build relationships and participate through digital media. Lastly, the ability of cadres to produce content and analyze it, as well as cadres^ understanding of the good value of digital media for individuals and organizations. Digital literacy for cadres is important because ^Aisyiyah faces the 4.0 era also encourages her members to use digital technology-based media. This is inseparable from the predicate of ^Aisyiyah as a progressive women^s movement that must always be ready to face the changing times.
Keywords: digital literacy, ^Aisyiyah Women, Covid-19 Pandemic, progressive women^s movement
