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Abstract ABS-71

THE IMPACT OF VALUE PRICE AND PROMOTION ON PURCHASE DECISIONS THROUGH CUSTOMER BUYING INTENTION AS AN INTERVENING VARIABLE Agus Ferianto, Galuh Merdekawati, Elisabeth Rotua Simamora, Andhy Tri Adriyanto , Citra Rizkyana Corresponding Author: Agus Ferianto

Question from Dr. Teguh Erawati 2024.11.05 13:21:26 What factors can influence the price value in this research? Thank You

Reply from Mr. Agus Ferianto 2024.11.05 13:41:03 1. Price Affordability 2. Price Suitability with Expectations 3. Price Variety 4. Price Suitability with Portion 5. Price Influence on Buying Intention

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