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Abstract ABS-85

The Role of Digital Technology as an Intervening in Optimizing Business Strategy and Performance of MSMEs in Demak Regency Sulistyorini (a*), Ayu Nurafni Octavia (a), Any Setyarini (a), Afshoqul Miftah (a), Etsa Limar Hita (a). Corresponding Author: Sulistyorini Sulistyorini

Question from Ms. Elisabeth Rotua Simamora 2024.11.05 14:22:52 Did the results of this study find negative/insignificant variables? What is the reason why the results of this study are negative/insignificant?

Reply from Ms. Sulistyorini Sulistyorini 2024.11.05 14:28:10 The findings of this study show that the variables are not negative/significant. Based on the results of the PLS test of the study, business strategy has a positive and significant effect on digital technology and MSME performance, digital technology has a positive and significant effect on MSME performance. Digital technology can mediate the impact of business strategy on MSME performance.

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