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Reply from Mr. Agus Ferianto
2024.11.05 14:50:12
Novelty of the Research: This study brings novelty by examining the
influence of value price and promotion on purchase decisions,
incorporating consumer buying intention as an intervening variable.
Through this innovative approach, the research seeks to fill a gap in
the literature regarding both the direct and indirect relationships of
value price and promotion on purchase decisions.
For the direct effect, value price is the variable with the best value. However, for the
indirect effect, promotion has the best value through consumer buying intention.
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