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Abstract
ABS-20		 Digital Content Marketing and E-WoM on Customer Purchase Intention in Banyuwangi Batik SMEs
Indira Nuansa Ratri (a), Nadiya Fikriyatuz Zakiyah (b), Arum Andary Ratri (c), Nurul Alfiyah (d)
Corresponding Author: Indira Nuansa Ratri

Question from Mr. Hilda Ika Ihsanda
2024.11.05 12:34:03

Good afternoon

What are the underlying reasons why digital content marketing
can influence Customer Purchase Intention?

Thank you

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