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Reply from Mr. Agus Ferianto
2024.11.05 13:38:26
The impact of value, price, and promotion on purchase decisions
can vary greatly across different customer demographics, such as
age, income, education level, and cultural preferences. For example,
younger customers may be more responsive to promotions and
more likely to be influenced by prices that fit within their budget,
while older customers may place more value on quality rather than
just low prices. Similarly, customers with higher incomes may be
less sensitive to promotional prices but more concerned with the
value or quality of the product.
This variation highlights the important role of buying intention as an
intervening variable across different market segments. For instance,
in segments that are more responsive to price and promotion,
buying intention may strengthen when the price or promotion aligns
with their expectations. However, in segments that focus more on
value, buying intention may be influenced by their perception of the
product^s long-term benefits. Therefore, the role of buying intention
as a link between value price and promotion with purchase
decisions becomes more significant in tailoring marketing
strategies for different demographic segments.
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