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Reply from Mr. Agus Ferianto
2024.11.05 14:31:07
To optimize the marketing budget between value pricing and
promotions, a company should follow some fundamental principles.
First, understand who the target customers are and what they value
-whether they are more attracted to competitive pricing or respond
better to offers and promotions.
If customers tend to be price-sensitive, the budget can be more
focused on competitive value pricing strategies. However, if
promotions are more effective in capturing interest, the company
can allocate more towards promotional campaigns, such as
discounts or loyalty programs, which indirectly encourage
purchases without always needing to lower prices.
Combining these strategies with perceived high-value offerings can
also provide a dual benefit, where promotions and value perception
work together to increase buying interest. Additionally, the company
should conduct regular evaluations to adjust budget allocations
based on actual results, ensuring that the allocated budget
genuinely boosts purchase interest and customer conversion in line
with expectations.
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