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Abstract ABS-85

The Role of Digital Technology as an Intervening in Optimizing Business Strategy and Performance of MSMEs in Demak Regency Sulistyorini (a*), Ayu Nurafni Octavia (a), Any Setyarini (a), Afshoqul Miftah (a), Etsa Limar Hita (a). Corresponding Author: Sulistyorini Sulistyorini

Question & Answer to the Presentation

Question from Ms. Elisabeth Rotua Simamora 2024.11.05 14:22:52 Did the results of this study find negative/insignificant variables? What is the reason why the results of this study are negative/insignificant? Replies: Reply from Ms. Sulistyorini Sulistyorini 2024.11.05 14:28:10 The findings of this study show that the variables are not negative/significant. Based on the results of the PLS test of the study, business strategy has a positive and significant effect on digital technology and MSME performance, digital technology has a positive and significant effect on MSME performance. Digital technology can mediate the impact of business strategy on MSME performance.

Question from Dr. Edy Suryawardana 2024.11.05 12:39:07 ^What obstacles and challenges do MSMEs in Demak face in the implementation of digital technology?^ Replies: Reply from Ms. Sulistyorini Sulistyorini 2024.11.05 13:00:48 The obstacles faced by MSMEs in Demak Regency are currently still not optimal in implementing digital technology, in addition to the limitations of technological knowledge and skills and the many competitions with Larger Platforms. To overcome the challenges, an integrated approach is needed from the government, private sector, and local communities, such as through business strategies, training tailored to the needs of MSME actors in Demak. Reply from Dr. any setyarini 2024.11.05 13:03:53 Many MSMEs do not have skilled and qualified human resources, especially in management and technology. making it difficult for the author to take a sample of respondents

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