PERLINDUNGAN HAK ATAS KEKAYAAN INTELEKTUAL TERHADAP SUATU MEREK (Analisis Sengketa Merek Golden Valley Putusan Nomor 501_K/Pdt.Sus-HKI/2023) Franciska Chika Bella (a*), Arief Budiono (b)
a) Faculty of Law, Universitas Muhammadiyah Surakarta
Jl. A. Yani, Mendungan, Pabelan, Kec. Kartasura, Kabupaten Sukoharjo, Jawa Tengah 57162, Indonesia.
*c100200069[at]student.ums.ac.id
b) Faculty of Law, Universitas Muhammadiyah Surakarta
Jl. A. Yani, Mendungan, Pabelan, Kec. Kartasura, Kabupaten Sukoharjo, Jawa Tengah 57162, Indonesia.
Abstract
Trademark protection is an integral part of Intellectual Property Rights (IPR) granted by the state to trademark owners for exclusive use or licensing to others in an economic context. Trademark rights, which must be registered mandatorily, provide legal protection to their owners against infringement actions that could cause harm. Law No. 20 of 2016 on Trademarks and Geographical Indications regulates the provisions of this protection, emphasizing that a trademark must possess distinctiveness and not be similar to already registered trademarks. This study examines the form of legal protection for trademarks based on the law above and analyzes the judicial considerations in the trademark dispute of ^Golden Valley^ in Decision No. 501_K/Pdt.Sus-HKI/2023. The research employs a normative juridical approach with qualitative data analysis of relevant legislation, documents, and references. The findings indicate that legal protection for trademarks includes repressive measures through civil lawsuits or criminal charges when infringements occur. The court ruling in the ^Golden Valley^ case underscores the importance of good faith in trademark registration and protects trademarks that have gained recognition nationally and internationally. This decision reinforces the legal principles of trademark law in maintaining fair business competition and safeguarding the rights of registered trademark owners
Keywords: Trademark- Intellectual Property Rights- Law
