Reviving Radio Drama in Malaysia: Challenges and Opportunities for Cultural Heritage and National Identity Zainatul Shuhaida Abdull Rahman, Arwin Ramli, & Md Jais Ismail
College of Creative Arts, Universiti Teknologi MARA (UiTM)
Abstract
Radio drama has historically played a crucial role in Malaysian society, acting as both an entertainment medium and a vehicle for disseminating knowledge and cultural values. This research explores the challenges and opportunities faced by radio drama in Malaysia today, particularly its potential to promote national identity and preserve Malay cultural heritage. Despite the advent of digital media, radio drama remains relevant, yet its presence has significantly declined, with only a few broadcasters like Radio Televisyen Malaysia (RTM) continuing to produce such content. This study investigates the reasons behind this decline and examines the potential of radio drama as an educational tool for younger generations unfamiliar with traditional Malay culture. By analyzing the current state of radio drama, the research identifies strategies for revitalizing this medium, including the enhancement of technological capabilities and the expansion of culturally rich content such as Purbawara. The findings underscore the need for a collaborative effort between government and private broadcasters to ensure that radio drama remains a vibrant and effective medium for cultural transmission in Malaysia. The study concludes that, with strategic support, radio drama can continue to play a significant role in fostering national unity and preserving the cultural heritage of Malaysia.
Keywords: Radio Drama Malaysia, Cultural Heritage, National Identity, Cultural Preservation, Educational Tool
