Gandrung Sewu Festival Impact: A Quantitative Study on Local Community Perspective in Kampung Mandar Banyuwangi Esa Riandy Cardias (a*), Eka Afrida Ermawati (a), Aprilia Divi Yustita (b)
a) Tourism Management Business, Politeknik Negeri Banyuwangi, Indonesia
* cardias.esa[at]poliwangi.ac.id
b) Tourism Destination, Politeknik Negeri Banyuwangi, Indonesia
Abstract
The existence of Gandrung Sewu Festival cannot be neglected for its role in our national tourism. It can be seen by the fact that this festival always attracts many local, national, and international visitors. Gandrung Sewu Festival has been included in Banyuwangi Regency Government^s official tourism event calendar and Kharisma Event Nusantara (KEN) since 2021. Looking at this phenomenon, research examining the role of festivals becomes crucial since it is associated with the local communities. This research involves 73 local communities as respondents. Meanwhile, the data collected were analyzed using a quantitative approach. The data used were collected through surveys with a questionnaire as the main research instrument. The analytical tool used to confirm the research result is factor analysis. The role of festivals is measured in terms of its positive and negative impacts resulted on local communities. Therefore, the research results show two factors which are divided into each aspect, namely: benefits and burdens from economic aspects, social-cultural aspects and environmental aspects.
Keywords: Festival, Local Community, Impact, Economic, Social-Cultural, Environmental
