Women Journalists in the Era of Hustle Culture on Social Media
Errika Dwi Setya Watie (a*) - Yuliyanto Budi Setyawan (b*)

a) Universitas Semarang, JL.Soekarno Hattan Pedurungan Semarang
b) Universitas Semarang, JL.Soekarno Hattan Pedurungan Semarang

Abstract

The prevailing understanding of gender roles within society today is often in conflict with the popular culture that is currently prevalent among young people, particularly those belonging to the millennial generation. This generation is currently immersed in a culture that can be described as ^hustle culture.^ The phenomenon of ^hustle culture^ is becoming increasingly prevalent in the digital realm. This culture of competition encourages individuals to present themselves and their achievements in a way that is open to critique. Previous research has indicated that women journalists frequently encounter attacks in cyberspace, which can take various forms. Consequently, it is pertinent to inquire whether these female journalists also experience the pressures of the ^hustle culture^ as they navigate the digital landscape, despite the potential for online attacks.
This study employed a descriptive qualitative methodology, augmented by netnographic analysis, to examine the experiences of female journalists in Semarang. Eight informants were identified and their social media accounts were subsequently examined, after which interviews were conducted.
The findings of this study indicate that female journalists continue to encounter restrictions when presenting themselves on social media. However, these limitations are largely self-imposed, shaped by the diverse social pressures faced by female journalists. The existing self-presentation tends to align with traditional gender roles, often portraying female journalists as wives, educators, or family economic managers. Only a few choose to present themselves as critical thinkers, a quality that is more closely associated with the journalist profession.

Keywords: journalists- women- hustle culture

Topic: Sociology