The Influence of Passion, Persistence and Effort on Creative Performance Through Entrepreneurial Intention Mediation In Creative Preneur Students In Semarang
Nunik Kusnilawati (a*), Teguh Ariefiantoro (b), Edy Suryawardana (c), Khadika Noviana (d), Prima Berliana (e)

(a), (b), (c), (d), (e) Faculty of Economic, Semarang University
Jalan Soekarno-Hatta, Tlogosari, Semarang city, Indonesia
*nunik_kusnilawati[at]usm.ac.id

Abstract

By linking the younger generation, the demographic bonus phenomenon and efforts to strengthen the economic structure, the potential for creativepreneurs has a strategic position. Universities play a role in preparing their graduates to be ready to become creativepreneurs who tend to think out of the box. From the theoretical study, a hypothesis was built that there is a relationship between passion, persistence, effort, entrepreneurial intention, and creative performance. So that research is conducted to prove the positive influence of independent variables (passion, persistence, effort) on dependent variables (creative performance) directly and through mediating variables (entrepreneurial intention).
Using purposive sampling technique, questionnaires were given to 170 respondents of creative business students. The measurement scale used a Likert scale with 5 response points. The location of the study was in Semarang City.
Descriptive analysis shows the respondents^ responses to all question items in the questionnaire in the high category. Utilizing SEM-Amos analysis, critical ratio test, outliers, shows that the data is normally distributed. All data are also valid and reliable. While the results of the hypothesis test show that the entire hypothesis is accepted. The results of this study will be able to provide theoretical and practical contributions.

Keywords: passion, persistence, effort, entrepreneurial intention, creative performance

Topic: Economics