The Effect of Jazz Music Tempo and Frequency on Sensory Perception and Emotions When Consuming Arabica, Liberica and Robusta Coffee
*Wenny Bekti Sunarharum, Kiki Fibrianto, Syifa Az-zahra, Riska Dwi Maharani

Department of Food Science and Technology, Faculty of Agricultural Technology, Universitas Brawijaya.
JL. Veteran, Malang 65145, East Java, Indonesia

Abstract

The effect of listening to Jazz music on sensory perception and emotional response when consuming coffee products has not been further explored. The tempo and frequency of music can influence cognition, emotions and behavior as well as taste perception when consuming a product. This study aimed to evaluate the effect of listening to Jazz music with different tempos and frequencies on sensory perception and emotional response when consuming arabica, liberica, and robusta coffee. 12 trained panelists evaluated the sensory perception and emotional response caused by Jazz music using the Temporal Dominance of Sensation (TDS) and Temporal Dominance of Emotion (TDE) methods. Jazz music is played at 2 types of tempo (fast 195 BPM and slow 65 BPM) and 3 types of frequencies (low 500 Hz, medium 1500 Hz and high 2500 Hz). Data are displayed in the form of a dominance curve and analyzed by ANOVA. The findings show that the music tempo and frequency influences sensory perception and emotional responses. Fast tempo music increases the dominance of the sweet taste and causes happy emotions, while slow tempo music increases the dominance of the astringent mouthfeel in arabica coffee and causes sad emotions. Furthermore, a higher music frequency causes a dominant sweet taste, while a lower music frequency causes a dominant bitter taste. Low music frequencies cause fear to become dominant, whereas medium music frequencies cause sadness and happiness to become dominant

Keywords: Coffee, emotional response, music frequency, music tempo, sensory response

Topic: Sensory science