Exploring the Impact of Store Attributes on Customer Loyalty: The Role of Impulsive Buying and Satisfaction at Miniso Indonesia Sarwo Eddy Wibowo , Sugeng Hariyadi , Anggun Regeta Sari , Bela Barus , Suminto ,
Politeknik Negeri Samarinda
Abstract
This research aims to analyze and prove the influence of store atmosphere, store image, product variety, and place on repeat buying through impulsive buying and satisfaction among Miniso visitors in Indonesia. this research uses the SEM (structural equation modelling) model. A sample of 165 people was taken online and offline with a likert scale of 1-5. This research carried out validity and reliability tests using IBM SPSS statistics 23 software and structural model fit tests using the IBM AMOS version 23 software. the results of this research test show that store image and place do not have a significant effect on impulsive buying. store atmosphere has no significant effect on the brand repeat buying. store atmosphere and product variety have a significant effect on impulsive buying. store atmosphere, store image, product variety, and place significantly affect satisfaction. brand satisfaction has a significant influence on repeat buying. store image, product variety, and place have a significant effect on repeat buying for Miniso visitors in Indonesia.
Keywords: Store atmosphere, store image, product variety, place, Impulsive Buying. Satisfaction, and Repeat Buying
