Barriers to Visit Mangrove Ecotourism: Insights for Advancing Sustainable Green Tourism Syifaa Novianti, Fatya Alty Amalia, Iwan Awaludin, Brendan T. Chen, Norzuwana Binti Sumarjan, Dwi Suhartanto
Politeknik Negeri Bandung, Indonesia
National Chin-Yi University of Technology, Taiwan
Universiti Teknologi MARA, Malaysia
Abstract
This study investigates the challenges Indonesian tourists face when considering visits to mangrove ecotourism sites. Mangrove ecotourism offers significant ecological and economic benefits, such as promoting biodiversity conservation and supporting local communities. However, it faces several hurdles, including high costs, accessibility limitations, and a lack of awareness. By reviewing existing literature and applying theoretical models like the Theory of Planned Behaviour, the study identifies major barriers and proposes potential solutions. Analysis of data from 473 participants in Bali, Surabaya, and Batam reveals the need for improved infrastructure, targeted marketing strategies, and educational programs to increase awareness and visitation rates. Overcoming these challenges can enhance the development of mangrove ecotourism, foster sustainable practices, and help conserve vital mangrove habitats. This research provides essential insights for policymakers and tourism planners working to address obstacles and advance mangrove ecotourism in Indonesia.
