Creative Economic Study As A Center For Tourism Development In Banyuwangi District Ayu Purwaningtyas, Riza Rahimi Bachtiar, Reni Nurjannah
Banyuwangi State Polytechnic
Abstract
Banyuwangi is one of the cities that is developing its tourism sector. According to the 2020-2024 National Medium Term Development Plan (RPJMN) for Tourism, Banyuwangi was chosen as the focus of studies in the tourism sector and has become a leading sector capable of driving the community^s economy, from tourism entrepreneurs, Pokdarwis, Bumdes to UMKM. The increase in the number of tourist visits in Banyuwangi has an impact on the emergence of various offers or demands for facilities, services available and products produced. This research aims to. to map creative economy sub-sectors and tourism potential, identify clusters and analyze the creative economy tourism chain to obtain a creative tourism development strategy in Banyuwangi, especially in Blimbingsari District. The research method used uses a qualitative descriptive approach with the Miles and Huberman model. Drawing conclusions is assisted by NVivo software. The research results show that there are 7 creative sub-economies that can be developed to support tourism activities and are included in the cluster 2 category.
Keywords: Blimbingsari- creative economics- something to buy
