WHO IS GOING GREEN? DETERMINANTS OF GREEN INVESTMENT INTENTION IN THE INDONESIA RETAIL GREEN SUKUK Ida Syafrida (a*), Bambang Waluyo (a), Indianik Aminah (a), Taufik Awaludin (b), Enny Savitri (b)
a) Jurusan Akuntansi, Politeknik Negeri Jakarta, Jl. Prof. Dr. Siwabessy, Kampus UI Depok, Indonesia
* ida.syafrida[at]akuntansi.pnj.ac.id
b) Program Studi S1 Manajemen, Universitas Pamulang, Jl. Surya Kencana No. 1, Pamulang,Tangerang Selatan, Indonesia
Abstract
This research aims to identify the determination of the green interest intention of Indonesia^s young generation in Retail Green Sukuk and provide recommendations specifically for issuers and sukuk distribution agents to determine potential green sukuk investors in Indonesia. The independent variables used in this research are the Big Five Personality Theory, happiness, and religiosity. The dependent variable is green investment intention. The main research data is the result of questionnaire from 395 young generation respondents (the Y and Z generation categories) in the Jakarta, Bogor, Tangerang, Bekasi areas. Data were processed using descriptive analysis methods and Partial Least Square - Structural Equation Model (PLS-SEM). Descriptive analysis is to explain the demographics of respondents, while SEM-PLS is to analysis the determination of green investment intention factors for Retail Green Sukuk. The results of this research is the young generation with character consciousness, openess, and religious are more influenced to invest in Retail Green Sukuk than character. The majority of respondents have a preference for the green investment sector in sustainable natural resource management and waste management waste energy.
Keywords: Big five personality theory- Happiness- Religiosity- Green investment intention- retail green sukuk
