Leveraging Smart Technology for Sustainable Growth in Halal Tourism: A Quality Diamond Paradigm Approach Fatya Alty Amalia (a*), Dwi Suhartanto (b), Muhamad Nova (c), Norzuwana Sumarjan (d), Carol Yirong Lu (e), I Wayan Edi Arsawan (f)
a, b) Department of Business Administration, Politeknik Negeri Bandung, Jl. Gegerkalong Hilir, Ciwaruga, Kec. Parongpong, Kabupaten Bandung Barat, Jawa Barat 40559, Indonesia
c) Department of Tourism, Politeknik Negeri Bali, Kampus Bukit, Jimbaran, South Kuta, Badung Regency, Bali 80364, Indonesia
d) Faculty of Hotel and Tourism Management, Universiti Teknologi MARA, Cawangan Selangor, Kampus Puncak Alam, 42300 Puncak Alam, Selangor, Malaysia
e) Department of Business Management, National United University, 聯-大-1號-, Miaoli City, Miaoli County, Taiwan 36003
f) Department of Business Administration, Politeknik Negeri Bali, Kampus Bukit, Jimbaran, South Kuta, Badung Regency, Bali 80364, Indonesia
Abstract
Halal tourism, anchored in Islamic principles, saw growth prior to the COVID-19 outbreak but encountered a significant downturn during the pandemic, highlighting the pressing need for long-term sustainability strategies. This study delves into the post-pandemic scenario of Indonesia^s outbound Muslim tourists, examining the impact of smart technology integration. Through a quantitative approach involving surveys of 545 Muslim travellers in key destinations, the research aimed to model sustainability based on customer experiences and satisfaction. The results reveal the pivotal role of smart technology in enhancing the quality diamond paradigm, a cornerstone in quality management. Strong correlations between smart technology and experience quality as well as satisfaction underscore the importance of technology adoption in improving customer experiences and, indirectly, fostering loyalty within the dynamic tourism sector. Managers are urged to prioritize technological integration to meet evolving customer expectations and ensure enduring success in the ever-evolving tourism landscape.
