Do Tourism Events Affect Lodging Occupancy Rates? A Case Study of the Tomohon International Flower Festival, North Sulawesi Province Selvy Kalele(a), Mauren M. Mandagi(b), Frans V. Rattu(c), Alma K. Pongtuluran(d), Margresye D. Rompas(e), Pearl L. Wenas(f), Benny Irwan Towoliu(g)*
Politeknik Negeri Manado
Abstract
The tourism sector is one of the sectors that plays an important role in the Indonesian economy. There are many ways to increase the number of tourist visits, one of which is by organising tourism events that emphasise optimising the potential that exists in Indonesian regions. Tomohon is one of the cities in North Sulawesi Province known as the Flower City and is supported by a flower festival called the Tomohon International Flower Festival (TIFF). The purpose of this study is to examine the impact of the event on the occupancy rate of lodging in the city. This research is quantitative in nature by taking samples at 3 inns that represent standard inns in Tomohon city, with specific respondents who work at the inn with a total of 100 respondents. From the results of the analysis that simple linear regression shows a positive influence between the implementation of the TIFF event on the occupancy rate of accommodation in Tomohon City
Keywords: tourism event- lodging occupancy rates- tomohon international flower festival, north sulawesi
