Utilization of Ergo-Aesthetic Model in the Development of Rattan Bag Handicraft Products Dwi Cahyadi (a,b*), Siti Haida Ismail (b), Mohd Yusof MD Daud (b), Roslina Mohammad (b), and Muh Irwan (c)
a) Razak Faculty of Technology and Informatics, Universiti Teknologi Malaysia, Kuala Lumpur, Malaysia
b) Department of Design, Politeknik Negeri Samarinda, Samarinda, Indonesia
*dwicahyadi[at]polnes.ac.id
c) Department of Chemical Engineering, Politeknik Negeri Samarinda, Samarinda, Indonesia
Abstract
Indonesia is a producer of 70-80% of rattan in the world and one of the uses of this non-timber forest product is rattan bag handicraft products. Products made from rattan have existed since ancient times as a functional product for storing hunting products or for gardening. The increasing interest in handicrafts from young people for handicraft products makes the handicraft industry must follow the trend and function of rattan bags as a fashion product at this time. This research aims to develop women^s handicraft products from rattan materials using the Vinod Goel design method combined with the analysis of the ergo-aesthetic model. The result of this design is a women^s bag product made of rattan with a combination of wood, cowhide, and doyo weaving. The products produced follow the ergo-aesthetic model, which is a product that is comfortable to use and has an element of beauty from the use of a combination of natural ingredients. The contribution of this research is to provide recommendations to the rattan bag handicraft industry to innovate products by applying an ergo-aesthetic model in making the development of rattan bag products that are suitable as fashion products today.