Sustainability in Action: Environmental Knowledge, Concern, and Attitudes in Electric Motorcycle Adoption in Taiwan and Indonesia
Ivon Sandya Sari Putri1a, Carol Yirong Lu2b, Gundur Leo3c, Dwi Suhartanto 4d, Fatya Alty Amalia5e, Brendan T. Chen 6f, Mohammad Rizal Gaffar 7g, and Rivan Sutrisno 8h

1,3,4,5,7,8 Business Administrastion Department, Politeknik Negeri Bandung, Indonesia
6 National Chin-Yi University of Technology, Taiwan
2National United University

Abstract

This study examines the interplay between environmental knowledge, environmental concern, attitude, and actual behaviour in adopting electric motorcycles, with a comparative analysis between Taiwan and Indonesia. Utilising Partial Least Squares Structural Equation Modeling (PLS-SEM), data from respondents in both countries were analyzed to identify the key factors influencing sustainable mobility practices. Our findings reveal that environmental knowledge significantly impacts the actual behaviour of adopting electric motorcycles in Taiwan, whereas its influence in Indonesia is comparatively weaker. Conversely, environmental concern shows no significant direct relationship with actual behaviour in both countries. However, both environmental knowledge and concern significantly shape pro-environmental attitudes, which, in turn, strongly influence actual behaviour in both contexts. Notably, the relationship between environmental concern and attitude is stronger in Indonesia, highlighting cultural differences in environmental perceptions. These results underscore the importance of tailored strategies to promote electric motorcycles adoption, emphasising educational initiatives in Taiwan and leveraging environmental concerns in Indonesia. This study contributes to the understanding of sustainable transportation adoption in different cultural settings, providing insights for policymakers and practitioners aiming to foster environmentally responsible behaviours.

Keywords: Actual Behaviour, Attitude, Electronic Motorcycle, Environmental Knowledge, Environmental Concern, Multi Group Analysis

Topic: Sustainable development