Bridging Family, Income Expectations, and Entrepreneurial Attitudes: Towards Sustainable Energy Engagement Among Youth
Suprapto- Yudhi Herliansyah- Sri Kaidah

Faculty of Economic and Business, Universitas Mercu Buana Jakarta
Jalan Raya Meruya Selatan No. 1, Meruya Selatan, Kembangan, Jakarta Barat 11650
Author e-mail: suprapto[at]mercubuana.ac.id

Abstract

Youth engagement, particularly among university students, in sustainable businesses is key to a greener future. This research aims to analyze the influence of family background and income expectations on sustainable entrepreneurial attitude and intention among university students. The research employs a quantitative methodology with a descriptive approach. Data is collected through questionnaires from 180 randomly selected students. Smart Partial Least Square (PLS) serves as the analysis tool. The findings reveal a significant relationship between family background and income expectations with sustainable entrepreneurial attitude and intention among university students. Students from entrepreneurial families exhibit more positive attitudes towards entrepreneurship and have a stronger tendency to venture into the business world. The findings of this study underscore the crucial role of family background and income expectations in shaping sustainable entrepreneurial intentions among university students. Students from entrepreneurial families have stronger social and cultural capital to embark on sustainable business ventures. The implications of this research highlight the critical role of family and income expectations in fostering sustainable entrepreneurial interest among university students and potentially driving student participation in the energy transition.

Keywords: Family background, income expectations, entrepreneurial attitude, entrepreneurial intention, students

Topic: Innovations in Energy Business Models