Bridging the Gap: How Waste Management and Green Energy Mediate the Influence of Digital Marketing Communication on Health Sustainability
1Djumarno, 2Dudi Permana, 3Nazwa Rachim,4Hasliza Abdul Halim

1,2,3Universitas Mercu Buana
3Universiti Sains Malaysia

Abstract

This paper explores the mediating role of waste management and green energy in the relationship between digital marketing communication and health sustainability. While digital marketing offers powerful tools for promoting healthy behaviors, its environmental footprint can undermine those efforts. We propose that effective waste management and a shift towards green energy can mitigate the negative environmental impact of digital marketing, ultimately leading to a more sustainable approach to public health communication.

Keywords: Digital Marketing Communication, Health Sustainability, Waste Management, Green Energy, Environmental Impact

Topic: Human Capital Development in the Energy Sector