Portrait of Hijrah Youth Virtual Culture on Social Media: An Effort Towards A Harmonious Society Anne Maryani1, Kiki Zakiah2, Anne Ratnasari3
Faculty of Communication, Bandung Islamic University, Bandung, Indonesia
Abstract
Self and group identity can be built through social media, including religious identity. Instagram can be used for various content regarding Islam, such as content from the youth community of hijrah which contains symbols of Islamic religious messages. This phenomenon inspired the writer to research the virtual culture of millennial Muslim youth on social media in building social cohesion. This kind of community can be a solution to overcome problems that arise due to differences in perceptions about religion in society. The purpose of this research is to examine the Hijrah Youth Virtual Cultural Portrait on Social Media, an effort towards a harmonious society. The data were obtained through interviews, observations, literature studies, and relevant documentation. The research informants are community managers of hijrah youth and millennial youth who are active on social media Instagram with Islamic religious content. The results of the study show: 1. The values contained in the communication symbols on the social media of the millennial Muslim youth community are symbols that are closer to young people who are relaxed, fun, and do not seem hard to study religion 2. The main reason why young hijrah choose Instagram as a social media for Islamic religious content is because Instagram is the platform most used by young people. The benefits obtained are that messages can be spread easily and efficiently in a short time. 3. Interaction is carried out on social media and also through face-to-face meetings in cafes. The experience of interacting on social media influences the understanding and religious practices of the youth of hijrah.4. Optimizing the use of features on the social media of the Hijrah youth community is by utilizing all the features provided for communication purposes, sharing information, or strengthening social bonds.
Keywords: Keywords: Virtual Culture, Instagram, Millennial Muslim Youth,
