ANALYSIS OF BUSINESS RESTRUCTURING STRATEGY BASED ON THE STRATEGIC DUE DILIGENCE APPROACH AT PT. INDUSTRI TELEKOMUNIKASI INDONESIA Aulia Rachmadany Dwiningtyas (a)*, Dodie Tricahyono (b)
a) Faculty of Economics and Business, Telkom University
b) Faculty of Economics and Business, Telkom University
Abstract
The rapid change in the business environment is a challenge as well as an opportunity for companies engaged in the telecommunication and information technology industry. Business restructuring becomes an important process to overcome challenges and improve company performance. The strategic due diligence approach is an analytical method that can assist company management in identifying underlying problems and developing appropriate strategies in the restructuring process. This study used a qualitative method with purposive sampling. Aspects of concern in this research are the baseline starting situation, assess market and growth trends, profile key competitor strategies and technology trends, assess skills and capabilities, business plans, and stress test corporate strategies. The results of this study indicate that strategic due diligence provides significant benefits in the business restructuring process. Through an in-depth analysis of the company^s strengths and weaknesses, market opportunities and threats, industry competitive analysis, resulting in recommendations for the right and focused company strategy. With a deep understanding of the condition of the company and its environment, the company has a better chance of achieving long-term success through a proper restructuring process.
Keywords: Business Restructuring, Strategic Due Diligence, Strategic Management, Corporate Strategy
Topic: Economic Welfare in Terms of Islamic Perspective
