Gen Z Information Ecosystem: How Mainstream Media Should Take A Part Ratri R. Kusumalestari, Andalusia N. Permatasari, Arbaiyah Satriani, Yuki Jauza Hasna Afyadi, Sarry Shafina Saraswati
Universitas Islam Bandung
Abstract
Gen Z, the generation at the forefront of consuming and sharing information, holds immense influence in shaping societal conversations. However, the current information ecosystem is plagued by misinformation, disinformation, eroding trust in traditional media. This abstract highlights the significance of mainstream media^s active participation in the Gen Z information ecosystem, addressing the problem, objectives, methods, and preliminary results. With the proliferation of social media platforms and alternative news sources, Gen Z faces challenges in distinguishing reliable information from falsehoods. Bridging the trust deficit between Gen Z and mainstream media is crucial to foster a healthier information landscape. This study aims to explores strategies for mainstream media to effectively engage with Gen Z, considering their diverse preferences, digital behaviors, and trust-building mechanisms from their perspectives. Through qualitative interviews and surveys, the findings suggest that Gen Z values authenticity, diversity, and interactivity in news consumption. By embracing digital platforms, transparency, and innovative engagement techniques, mainstream media can rebuild trust and establish meaningful connections with Gen Z, enhancing media literacy and promoting critical thinking among them. Recognizing Gen Z^s preferences and employing appropriate strategies will strengthen mainstream media^s role as trusted sources and contribute to an informed and engaged generation.
Keywords: mainstream media, Gen Z, information ecosystem
