DEVELOPMENT OF NATURAL TOURISM WITH THE PARTICIPATION OF LOCAL ENTREPRENEURS BASED ON SHARIA KENTEN LAUT KAB. BANYUASIN, SOUTH SUMATRA
Muhammad Mifta Farid1, Badarudin Azarkasyi2

UIN RADEN FATAH PALEMBANG

Abstract

Regional tourism has its own characteristics, both weather, food, buildings and geographical environment which are different from other tourist areas. In developing the area can not be separated from the local entrepreneurs who really know the environment. Kenten Laut, part of a Muslim-majority area in Banyuasin district, South Sumatra, has several references in sharia-based local tourism. One of them is natural tourism which has great potential in tourism by not forgetting Islamic values. These potentials are fish ponds, mangrove forests, a variety of uniquely interesting cultures, as well as Malay Muslim cultural customs. Thus, marine tourism has a link in the development of its own tourism. From the results of identification it was found that what needs to be researched is how the development of sharia tourism includes attractions, amenities, access, and ancillary services and also how the participation of local entrepreneurs can help and accelerate what can be utilized by entrepreneurs. Components in the development of sharia tourism need careful calculations and supporting research. Construction is assessed based on SWOT analysis (strengths, weaknesses, opportunities, threats) to see tourism development strategies and participation of local entrepreneurs. SWOT analysis is used on data that does not use numbers and is used as a basis for policy formulation. Thus the scope of this study is: to reveal cultural potential, including natural, religious and historical potential- see the facilities and infrastructure that support tourism activities- attitudes and behavior of the local community in responding to tourism problems, Opportunities for local entrepreneurs to help and accelerate development in tourism in sea kenten.

Keywords: Local Entrepreneurs, Nature Tourism, Development Strategy

Topic: Economic Welfare in Terms of Islamic Perspective