Management of Digital Marketing of Halal Products: Solutive Strategies for Empowering MSME Entrepreneurs
Anne Ratnasari, Anne Maryani, Yenni Yuniati, Aning Sofyan

Faculty of Communication, Universitas Islam Bandung

Abstract

The Cekaz K1 business community is one of the business communities that survived the Covid 19 pandemic. They are Small and Medium Enterprises (SMEs) in Bandung Regency, West Java, Indonesia. Members of the group produce various products in the form of coffee products and processed foods. This article results from research on training management digital marketing for halal products as a solution strategy for differentiating MSME entrepreneurs. The research aims to analyze forms of digital marketing and information on halal products to empower businesses. The research method used is a descriptive method to measure research phenomena carefully. Data collection techniques in the form of literature studies, interviews, and a research questionnaire were conducted by distributing it to the training participants, as many as 29 people. A census was carried out with the sampling technique. Therefore all training participants became research respondents. The study results show that business actors have high knowledge of digital marketing through personal selling as a marketing communication tool through oral presentations in the form of conversations with potential customers and the application of sales promotions. Business actors^ knowledge of Halal product information is also high, and this halal product information becomes a guide for business actors in preparing and making products that are promoted to consumers. The study results show that business actors have high knowledge of digital marketing in the form of personal selling as a means of marketing communication through oral presentations in the form of conversations with potential customers and the application of sales promotions. Business actors^ knowledge of Halal product information is also high, and this halal product information becomes a guide for business actors in preparing and making products that are promoted to consumers. The study results show that business actors have high knowledge of digital marketing. Personal selling is marketing communication through oral presentations in the form of conversations with potential customers and the application of sales promotions. Business actors^ knowledge of Halal product information is also high, and this halal product information becomes a guide for business actors in preparing and making products that are promoted to consumers.

Keywords: digital marketing, halal products, empowering MSME business actors.

Topic: New Media: Impacts, Benefits, and Barriers