Involvement of Journalists and Content Creators In Developing Opportunities For Halal Tourism
Erik Setiawan, S.Sos., M.I.Kom., Prof. Dr. Atie Rachmiatie, M.Si., Dr. Kiki Zakiah, M.Si.

Universitas Islam Bandung

Abstract

Term ^Halal^ or ^Muslim Friendly^ has shaped the mindset and influenced the decision making of Muslim tourists in choosing or using tourism products. The aims of this Community Service in general is to increase the understanding, awareness and interest of information makers in the media about how the concept of halal tourism, how to develop the halal industry, how to raise local potential and natural resources to be packaged in halal tourism. Data collection method that has been used is through a Focus Group Discussion (FGD) related to the Strategy for Involving Journalists/Content Creators in the Dissemination of ^Muslim Friendly Tourism^. This FGD was attended by the initiator of the panel discussion Prof. Dr. H. Sapta Nirwandar, S.E. (Deputy Minister of Tourism and Creative Economy, United Indonesia Cabinet II 2011-2014 period), and Ir. Dina Sudjana (Chairman of the Salman ITB Halal Center 2015-present), as well as inviting journalists from various media institutions
FGD results suggest that the gap in Halal Tourism is still focused on concepts and definitions. There are seven approaches to mapping tourist interests and behavior including 1) Changing perspectives, 2) Government policies and action plans in an integrated manner, 3) Health and safety related to food and medicines where guaranteed and benefits are felt, 4) Education/literacy related to halal tourism, 5) Mapping information technology and R&D (research and development), 6) Service activities related to Halal Tourism, 7) Sharing responsibilities between stakeholders so that the roles performed do not overlap.

Keywords: Interest and Behavior Model, Tourist Destinations, Muslim Friendly

Topic: Media, Journalism, and Information