Political Communication Strategy of Indonesian Republic President Joko Widodo Through Political Diction and Strategic Grammar
Jupriono

Doctoral Program in Social Sciences, Post-Graduate Program, Merdeka University, Malang, Indonesia

Abstract

This study wants to explore Joko Widodo^s political communication strategy through political diction and strategic grammar. At this point language is an instrument which is full with political interests to gain and maintain power. With critical paradigm in qualitative approach, the data is the text of President Joko Widodo^s state speeches in the 2019-2023 period. Data analysis is performed using Fowler^s version of CDA (critical discourse analysis). In the end, the following results are found: The hidden meanings of using political diction in President Joko Widodo^s speech are: embracing political opponents, gathering support, responding to demands, boosting image, growing optimism, and issuing warnings. Apart from that, Joko Widodo in his State of the Union speech also makes use of grammar strategically to highlight positive things or successes by packing them into active sentences and disguising (covering) negative things or failures by packing them into passive sentences.

Keywords: political diction, strategic grammar, hidden meaning, political communication strategy

Topic: Democracy, Local Politics and Protecting Natural Resources